Services SETA Potential Members Study Mpumulanga Workshop

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Services SETA Potential Members StudyMpumulanga
Workshop

• STRICTLY CONFIDENTIAL

July 2003
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Introduction

• "Given the fact that one of the structural
  problems bedevilling our economy is the problem
  of the skills deficit, the prioritisation of
  skills development is not only an imperative but
  a matter of survival,"
• spare no energy in ensuring that the skills
  revolution gains the momentum needed to save the
  economy from haemorrhaging.
• The Labour department also warned that it will
  closely monitor the 18 SETAs to ensure that they
  train unemployed people to be re-integrated in
  productive economic activities.
• Advocate Rams Ramashia, Director General of the
  Department of Labour
• (Media release by the Department of Labour, 25
  June 2002)

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The Mental Model of the Services SETA Potential
Members Study
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Research Objectives
The research objectives of the study are

• To find out where the non-registered members are
• To find out who they are
• To find out what are their needs
• To find out what are their expectations of
  Services SETA
• To find out what are their current perception of
  Services SETA
• To find out what would motivate them to join

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Research Methodology

• A thorough questionnaire design process in close
  collaboration with the research team members from
  Services SETA
• Chamber chairs were interviewed to include their
  views and requirements in the questionnaire
• Personal interviews with the relevant respondents
  were conducted
• Thorough sample design process

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Sample Design and Realisation
Sample Design and Realisation per Chamber
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Sample Design and Realisation
Sample Design and Realisation per Region
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Sample Design and Realisation
Sample Design and Realisation per Company Size
Company size is categorised according to Services
SETA categories. The classification is allocated
using only part of the formula used by Services
SETA. The number of employees is used as
indicator to classify the size of the companies
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Research Results

• Awareness and Understanding of Skills Development

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• Research Proposition 1
• Potential Services SETA members are mostly
  oblivious of Services SETA and unaware of the
  benefits that they can obtain from registering
  with Services SETA

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Awareness and Knowledge of NQF, SAQA and SETA
Question 1 - Have you ever heard of NQF, SAQA,
SETA before?
Question 2 - IF YES What does it stand for?
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Knowledge of Benefits of Services SETA
Question - Are you aware of any benefits that
Services SETA offers?
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Making Contact with Services SETA
Question - Do you know how to make contact with
Services SETA?
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Research Proposition 2Potential Services SETA
members see very little value in registering with
Services SETA nor do they value any of the
benefits offered by Services SETA highly
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Likelihood of Joining Service SETA
Question - Given all the benefits and services
mentioned of Service SETA - please indicate the
likelihood that your company will register as a
member with the Services SETA soon?
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Likelihood of Joining Service SETA Low Box
Question - Given all the benefits and services
mentioned of Service SETA - please indicate the
likelihood that your company will register as a
member with the Services SETA soon?
The Low Box indicates the percentage of
respondents that are Extremely Unlikely to Join
Services SETA
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Reasons for Low Likelihood of Joining Service SETA
Question - For a low likelihood please ask
Can you please indicate the reasons for the low
likelihood of registering with this SETA?
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Research Proposition 3Potential Services SETA
members are administratively handicapped and do
not have the resources to deal with long
elaborate procedures (Registration, Skills
Development Plan etc.)
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Knowledge of a Workplace Skills Plan
Question - Do you know what a Work Place Skills
Plan is?
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Compliance to Skills Development Act
Question - How well do you believe your company
complies with the Skills Development act
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Research Proposition 4The situation is however
not entirely that bad. Potential members see
Services SETA in a positive light
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Perception of Services SETA
Question - The following statements describe some
positive and negative aspects associated with
Services SETA and the Skills Development Plan.
Please indicate the degree to which you agree or
disagree with each of the statements
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Perception of Services SETA Benefits Package
Question - How would you rate the current
benefits package offered by Services SETA?
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Research Proposition 5Services SETA should
ignore the Pessimists and focus their Marketing
Attention on the Enthusiasts
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Likelihood of Joining Service SETA
Question - Given all the benefits and services
mentioned of Service SETA - please indicate the
likelihood that your company will register as a
member with the Services SETA soon?
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Likelihood of Joining Service SETA Top and Low
Box
Question - Given all the benefits and services
mentioned of Service SETA - please indicate the
likelihood that your company will register as a
member with the Services SETA soon?
The Top Box indicates the percentage of
Respondents that indicated that they are
Extremely Likely to Join Services SETA
Top Box Enthusiasts
Low Box Pessimists
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Exactly when Enthusiasts plan to Join Services
SETA
Question - For likelihood higher than 2 or more
please ask When do you plan to register as a
member of the Services SETA?
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By emphasising the Benefits derived from Joining
Services SETA and
Research Proposition 6.1How should the
Enthusiasts be targeted?
2) By focusing on the Benefits that Potential
Members value
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Knowledge of Benefits of Service SETA as a
Motivation to Join
Question - If you knew more about the Services
SETA earlier, would you have registered earlier
then?
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Knowledge of Benefits of Service SETA as a
Motivation to Join
Verbatim Reasons Why
Question - If yes give reason
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Benefits as Motivator to Join Service SETA
Question - Please indicate to what extent the
following aspects would motivate you to join a
Services SETA?
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Additional Benefits that Potential Members would
like
Question - Please mention what additional
services or products you would want / require
SETA to deliver?
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3) By leveraging the most effective communication
methods
Research Proposition 6.2How should the
Enthusiasts be targeted?
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How was current knowledge obtained
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Prefered method of making contact with Services
SETA
Question If you know how to make contact with
Services SETA please specify the method that you
would most likely use
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4) Data mining the characteristics of the
Enthusiasts and Pessimists using the Consulta
Interactive Simulation tool
Research Proposition 6.3How should the
Enthusiasts be targeted?

• For example

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Likelihood of Joining Services SETA per Region
Top and Low Box
Consulta Interactive Simulation Tool
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Research Proposition 7Most Potential Services
organisations want to learn and want to develop
their employees skills
In Conclusion
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Organisational Culture of Learning
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Research Proposition 8Potential Services SETA
members do not always have the resources to
develop the skills of their employees
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Percentage of employees on training
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ConclusionSkills development amongst potential
Services SETA members will not proceed without
the intervention of Services SETA
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Thank you.Any questions?