Follow the Other Brick Road

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Follow the Other Brick Road

• Recruiting Students for Non-traditional
  Occupations

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Definition of Non-traditional Occupations

• Individuals from one gender comprise less than
  25 of the individuals employed in the occupation
  or field of work.

Traditional female occupation
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Why Promote Non-traditional Options?

• Increase enrollments
• Increase diversity
• Increase potential for self-sufficiency
• Meet the needs of employers

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Sex Segregation in High School CTE Courses That
Are Nontraditional for Girls
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Sex Segregation in High School CTE Courses That
Are Nontraditional for Boys
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Why Should Women Consider NTOs?

• NTOs pay 20-30 more than jobs traditionally held
  by women and offer excellent benefits and career
  advancement potential.
• They can lead to their economic self-sufficiency,
  help support their families and build their
  assets to obtain a home or to pursue a higher
  education.

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Median Earnings by Gender

• Women make only 75.5 cents for every dollar that
  men earn

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500
1000
3000
2500
3000
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Women
Non-traditional Occupations
Traditional Occupations

• Secretary
• Bookkeeper
• Sales Supervisor
• Nurse
• Waitress
• Receptionist
• Cook

• Electrician
• Welder and Cutter
• Brickmason
• Physics Teacher
• Dentist
• Upholsterer
• Plumber
• HVACR Technician

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Non-traditional Occupations for Men

• Dental Assistant
• Child Care Worker
• Licensed Practical Nurse
• Elementary Teacher
• Bank Teller
• Hair Stylist
• Social Worker
• Librarian

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Benefits of Non-traditional Jobs

• Economic self-sufficiency (W)
• Higher Wages (W)
• Better Benefits (W)
• Physical Challenges (W)

• Fulfilling Work (M)
• Broader Job Opportunities (B)
• Advancement Potential (B)
• Job Satisfaction (B)

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Myths and Misconceptions

• There are many myths and misconceptions about
  women working in nontraditional jobs

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Myth 1

• Women are in the labor force to earn some extra
  spending money.

Single 44
Widowed 4
Divorced 12
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Myth 2

• Women and men are represented equally in most
  occupations.

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Myth 3
523 Per week
498 Per week
344 Per week

• Jobs in which women are traditionally employed
  pay salaries comparable to jobs in which men are
  traditionally employed.

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Myth 4

• Certain jobs are "men's work" and other jobs are
  "women's work."

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Myth 5

• Blue-collar work or heavy, physical labor is
  nontraditional for women.

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Myth 6

• Women are not strong enough to do heavy labor.

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Myth 7

• Nontraditional jobs are too dirty, noisy and
  dangerous for women.

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Myth 8

• A woman's place is in the home, not on a
  construction site.

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Myth 9

• Women won't like trade work.

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Myth 10

• Women will leave a job to get married and have
  children therefore, the job should go to a man
  who will stay.

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Myth 11

• Married women who have husbands to support them
  should stay home and leave the good paying jobs
  for men.

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Myth 12

• Women on a job site make it difficult for men to
  concentrate they are too distracting.

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Myth 13

• Women will lose their femininity if they work in
  a trade

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Myth 14

• Women do not have the mechanical or mathematical
  aptitude for skilled trade work.

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Challenges

• Lack of awareness about non-traditional
  opportunities
• Internalization of sex-stereotyped roles
• Cultural and peer pressure to avoid
  non-traditional occupations

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Recruiting Students for Nontraditional Occupations

• Include representation of nontraditional students
  in recruitment materials
• Create a brochure or write an article for school
  newspaper
• Invite nontraditional role models to teach
  classes
• Promote public service announcements

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More Recruiting Tips

• Conduct career aptitude, values and interest
  assessments
• Utilize motivational posters for nontraditional
  careers

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Retaining Students in Nontraditional Occupations

• Set class rules that forbid gender discrimination
• Do not skip male students when assigning
  hospitality roles
• Look at all students equally

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Which Road Would You Recommend?
Nontraditional Occupations
Traditional Occupations
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