WHAT PEOPLE WANT FROM THEIR CITIES, NOW, AND IN THE FUTURE

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WHAT PEOPLE WANT FROM THEIR CITIES, NOW, AND IN
THE FUTURE
Leverhulme International Symposium 2004 The
Resurgent City

• Robert Worcester
• Chairman, MORI
• Visiting Professor, LSE

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Maslows Hierarchy of Human Needs
Self-
actualisation
Love
Esteem

Safety
Physiological
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Sustainable communities meet the diverse needs
of existing and future residents, their children
and other users, contribute to a high quality of
life and provide opportunity and choice. They
achieve this in ways that make effective use of
natural resources, enhance the environment,
promote social cohesion and inclusion and
strengthen economic prosperity.
Egan Task Force ODPM
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Magnificent Seven
Egan Task Force ODPM
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Taking One (e.g.) of the Magnificent Seven

• HOUSING AND THE BUILT ENVIRONMENT - A quality
  built and natural environment
• Creating a sense of place (a place with a
  positive feeling for people, and local
  distinctiveness)
• Well-maintained, local, user-friendly public and
  green spaces with facilities for everyone
  including children and older people
• Sufficient range, diversity and affordability of
  housing within a balanced housing market
• A high quality, well-designed built environment
  of appropriate size, scale, density, design and
  layout that complements the distinctive local
  character of the community
• High quality, mixed-use, durable, flexible and
  adaptable buildings

Egan Task Force ODPM
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Four Stages of Effective Communications

• Awareness heres who we are
• Involvement heres what we can do for you
• Persuasion heres what we think
• Action heres what we want you to do

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EXCELLENCE MODEL
Advocacy
Loyalty
Satisfaction
Transaction

Trust
Awareness
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Satisfaction with London and Local Area
Net Satisfaction
71
Local Area
69
London
Base c. 1,000 Londoners, latest fieldwork
117-24 March 2004
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Positive signs on some aspects of Liveability
Agree London is a ...
Good city for parks, open spaces, recreation
facilities
Green
Clean
Base London residents 2001, 2002, 2003 (circa
1,400)
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Feeling safe outside in your neighbourhood
2000-2003

Safe
Unsafe
Year
Base London residents 2000, 2001, 2002, 2003
(circa 1,400)
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Thank youQuestions, comments?worc_at_mori.com