EFMD Masterclass Hosted by London Business School 20 21 October 2005

1
EFMD Masterclass Building the Cooperative
OrganisationOctober, 20 evening 21,
2005hosted by London Business School, London, UK
Group work summary
2
Willingness to Cooperate

• what is the value that unites them?
• gt Drives the need for collaboration
• Who defines/develops purpose?
• gt Representative
• If habits are behaviours, how do you create that
  shared expectation of whats expected around
  here?
• Two types - forced cooperation / organized
• - spontaneous cooperation enable,
  breed it

3
Willingness to Cooperate

• No collaboration
• Where did we lose out?
• Where have we created extra transitional costs?
• Sharing marketing info (lOréal)
• Legal costs
• GE (Suppliers thró University)
• 2 brands competing on the market (lOréal)
• Co-operation
• INFORMAL works better than FORMAL (Emerald)
• Idea tracker (Dow), Business development
  (SwissRe)

4
Cross-border, cross-division, cross-companyco-ope
ration collaboration

• Over-riding/motivation company vision
• Eliminate silos
• Create a structure that facilitates collaboration
  (interdependencies)
• Top management exchange
• Symbolic
• Proximity
• Role models

5
Cross-border, cross-division, cross-companyco-ope
ration collaboration

• Create legitimate collaborative group
• Collaboration organizational principles
• key parts of development proposition
• Job shadowing
• Exchange programs, inc. social activities
• synergies
• Common values, organizational support,
• Coaching
• Communication strategy
• Celebrate winning teams
• Balanced mix between individual collective
• Reward e.g. BP