THE STATE OF CONTEXTUAL ADVERTISING

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• THE STATE OF CONTEXTUAL ADVERTISING

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Four Pillars of Ad Optimization
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Ad Size

• Matters even for text ads
• Great performance with popular sizes (medium
  rectangle, wide skyscraper, leaderboard)

4
Format Attributes

• Background color, border style/color, font
  style/color
• Sites with light backgrounds and grey/blue link
  colors perform best
• What looks best doesnt always perform best
• HubPages 17 CTR using bold underline link vs
  normal text

5
Placement

• Site Design
• Design site to accept best ad sizes
• Place Ads in the content. But, balance user
  experience
• Dont underestimate below the fold value

6
Ad Network Management

• Select ad networks that fit your site
• Geo Targeting
• Test the loading order of ad networks. Best
  paying first and center

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• THANK YOU!
• QUESTIONS?