Development of CSR concept in Polish conditions

1
Development of CSR concept in Polish conditions

• Agata Rudnicka
• Faculty of Management,
• University of Lodz

2
Social economy and CSR
Source Kim Alter, Social Enterprise Typology,
Virtue Ventures LLC, 2004
3
CSR in Poland

• CSR as a result of implementation western
  patterns.
• CSR as a tool which help changing the bad image
  of Polish enterprises which was created in the
  previous regime.
• CSR as a bridge between business organizations
  and third sector.

4
Who is involved in CSR development in Poland?

• Business organizations
• Universities and other educational institutions
• NGOs
• Media
• Public administration

5
Forms of social involvement of business
organizations in Poland

• subsidies (71)
• donation of excess production (31)
• extending of equipment and devices (25)
• trainings (16)
• grant-in aid (15)
• scholarships (15)
• sparing of rooms (14)
• leading social campaigns (12)
• consulting (10)
• voluntary work (8)
• grant programmes (6)
• other forms 17
• Research was conducted by the Academy for the
  Development of Philanthropy in Poland in the
  period of 9.07.2007-11.04.2008, source
  www.csrinfo.org.pl

6
Strengthens of CSR in Poland

• fast development of the concept
• many initiatives devoted to CSR among different
  groups of interest
• increase of research in the area of CSR
• higher engagement of CSR among students
  organizations

7
Weaknesses of CSR in Poland

• low level of social trust to business
  organizations
• lack of tools which help to measure the effects
  of CSR
• CSRPR
• CSRmarketing
• lack of CSR strategies in organizations
• low engagement of SMEs

8

• Examples of initiatives devoted to CSR in Poland

9
CRS for Upper Silesia
Sourcewww.csr-haus.pl/
10
www.CSRinfo.org.pl

• Portal CSRinfo.org  provides information about
  corporate social responsibility and sustainable
  development.
• It focused on most important international news
  and contains featured regional information.
• CSRinfo.org is addressed to companies,
  practitioners, journalists and academia.
• The website is updated on daily basis from Monday
  to Friday and is available in two languages
  Polish and English.
• (sourcewww.csrinfo.org)

11
Responsible Business League

• Responsible Business League (polish Liga
  Odpowiedzialnego Biznesu, LOB ) is made up a
  network of students organizations and a group of
  leaders the ambassadors of responsibility - who
  prepare and carry out projects promoting
  corporate social responsibility in the local
  academic, business and government environments.
• LOB's Initiatives
• inspiring and developing young people interested
  in CSR within the Leaders Developing Programme
  Wzorcownia
• promoting and supporting CSR projects for local
  communities carried out by Wzorcownia Leaders
  within Local Activities Area
• creating a platform for meetings and exchanging
  experiences between the representatives of
  business, non-government organizations and public
  administration within the biggest CSR seminar in
  Poland addressed to students Responsible
  Business Academy
• promoting good practices in business by linking
  students and entrepreneurs within The
  Responsible Competition
• (source www.lob.org.pl)

12

• Thank you for your attention !