Tom Peters

1
Tom Peters X25EXCELLENCE. ALWAYS.JIWA
Training/Khobar/16January2007In Search of
Excellence 1982-2007
2
Slides at tompeters.com
3
EXCELLENCE. ALL YOU NEED TO KNOW.
4
25
5
EXCELLENCE. THE MANDATE.
6
It is not the strongest of the species that
survives, nor the most intelligent, but the one
most responsive to change. Charles Darwin
7
EXCELLENCE. STARTERS.BASICS.K.I.S.S.
8
Raging Success P-SQUARED. C. E-CUBED.
9
People.Product.Clients.Execution.Enthusiasm.E
xcellence.
10
The older I get the less boring the basics
become!
11
EXCELLENCE. PETERS.WATERMAN.CIRCA 1982.
12
Excellence1982 The Bedrock Eight Basics 1. A
Bias for Action 2. Close to the Customer 3.
Autonomy and Entrepreneurship 4. Productivity
Through People 5. Hands On, Value-Driven 6. Stick
to the Knitting 7. Simple Form, Lean Staff 8.
Simultaneous Loose-Tight Properties
13
EXCELLENCE. ASPIRATION.
14
Why in the world did you go to Siberia?
15
The Peters Principles Enthusiasm. Emotion.
Excellence. Energy. Excitement. Service. Growth.
Creativity. Imagination. Vitality. Joy.
Surprise. Independence. Spirit. Community.
Limitless human potential. Diversity. Profit.
Innovation. Design. Quality. Entrepreneurialism.
Wow.
16
EXCELLENCE.ASPIRATION. YOU ME.
17
Every time we come to a comfort zone, we will
find a way out. A typical day at the office for
me begins by asking, What is impossible that I
am going to do today? Daniel Lamarre,
president, Cirque du Soleil
18
EXCELLENCE. INNOVATE. OR. DIE.
19
I dont believe in economies of scale. You dont
get better by being bigger. You get worse.
Dick Kovacevich/Wells Fargo
20
Acquisitions are about buying market share. Our
challenge is to create markets. There is a big
difference. Peter Job, former CEO, Reuters

21
InnoTacs
22
We become who we spend time with!
23
Measure Strangeness/Portfolio
QualityStaffConsultantsVendorsOut-sourcing
Partners (, Quality)Innovation Alliance
PartnersCustomersCompetitors (who we
benchmark against) Strategic Initiatives
Product Portfolio (LineEx v. Leap)IS/IT
ProjectsHQ LocationLunch MatesLanguageBoard
24
The Bottleneck Is at the Top of the
BottleWhere are you likely to find people
with the least diversity of experience, the
largest investment in the past, and the greatest
reverence for industry dogma At the top!
Gary Hamel/Harvard Business Review
25
try it. Try it. Try it. Try it. Try it. Try it.
Try it. Try it. Try it. Try it. Try it. Try it.
Try it. Try it. Try it. Try it. try it. Try it.
Try it. try it. Try it. Try it. Try it. Try it.
Try it.
26
Experiment fearlesslySource BW0821.06, Type
A Organization Strategies/ How to Hit a Moving
TargetTactic 1
27
READY.FIRE!AIM.Ross Perot (vs Aim! Aim!
Aim! /EDS vs GM/1985)
28
You miss 100 percent of the shots you never
take. Wayne Gretzky
29
tolerate encourage? failure
30
Fail . Forward. Fast.High Tech CEO,
PennsylvaniaFail faster. Succeed
Sooner.David Kelley/IDEO
31
Sams Secret 1!
32
Reward excellent failures. Punish mediocre
successes.Phil Daniels, Sydney exec
33
Speed/ Tempo/is-it
34
the FedEx Economy headline/New York
Times/10.08.05
35
Any3 Anything/ Anywhere/ Anytime
36
Power Tools For Power Strategies
37
Conscious measurement
38
Innovation Index How many of your Top 5
Strategic Initiatives/Key Projects score 8 or
higher out of 10 on a Weird/ Profound/
Wow/Game- changer Scale?
39
EXCELLENCE. 4/40.
40
4/40
41
De-cent-ral-iz-a-tion!
42
Decentralization is not a piece of paper. Its
not me. Its either in your heart, or not.
Brian Joffe/BIDvest
43
Ex-e-cu-tion!
44
Execution is the job of the business leader.
Larry Bossidy Ram Charan/ Execution The
Discipline of Getting Things Done
45
Execution is a systematic process of
rigorously discussing hows and whats,
tenaciously following through, and ensuring
accountability. Larry Bossidy Ram Charan/
Execution The Discipline of Getting Things Done
46
Ac-count-a-bil-ity!
47
GE has set a standard of candor. There is no
puffery. There isnt an ounce of denial in the
place. Kevin Sharer, CEO Amgen, on the GE
mystique (Fortune)
48
615A.M.
49
DECENTRALIZATION.EXECUTION.ACCOUTABILITY.61
5A.M.
50
EXCELLENCE. VALUE ADDED.UP THE LADDER.
51
EXCELLENCE.VALUE-ADDED LADDER I. SOLVE IT.
52
55B
53
Huge Customer Satisfaction versus Customer
Success
54
Up, Up, Up, Up the Value-added Ladder.
55
The Value-added Ladder/ OPPORTUNITY-SEEKING
Gamechanging Solutions/Business
AdvantageServicesGoods Raw Materials
56
EXCELLENCE.VALUE-ADDED LADDER II. EXPERIENCE
IT.
57
Experiences are as distinct from services as
services are from goods. Joe Pine Jim
Gilmore, The Experience Economy Work Is Theatre
Every Business a Stage
58
Experience Rebel Lifestyle!What we sell is
the ability for a 43-year-old accountant to dress
in black leather, ride through small towns and
have people be afraid of him.Harley exec,
quoted in Results-Based Leadership
59
Up, Up, Up, Up the Value-added Ladder.
60
The Value-added Ladder/ MEMORABLE
CONNECTIONSpellbinding Experiences
Gamechanging SolutionsServicesGoods Raw
Materials
61
EXCELLENCE.VALUE-ADDED LADDER III. DREAM
IT.
62
Furniture vs. DreamsWe do not sell furniture
at Domain. We sell dreams. This is accomplished
by addressing the half-formed needs in our
customers heads. By uncovering these needs, we,
in essence, fill in the blanks. We convert
needs into dreams. Sales are the inevitable
result. Judy George, Domain Home Fashions
63
Up, Up, Up, Up the Value-added Ladder.
64
The Value-added Ladder/ EMOTIONDreams Come
TrueSpellbinding Experiences Gamechanging
SolutionsServicesGoods Raw Materials
65
Dreams Come TrueIBM
66
EXCELLENCE. BEDROCK.TALENT.
67
Hire very good people!
68
We believe companies can increase their market
cap 50 percent in 3 years. Steve Macadam at
Georgia-Pacific changed 20 of his 40 box plant
managers to put more talented, higher paid
managers in charge. He increased profitability
from 25 million to 80 million in 2 years.
Ed Michaels, War for Talent
69
INVITE THEM TO JOIN US IN A JOURNEY TO EXCELLENCE!
70
In the end, management doesnt change culture.
Management invites the workforce itself to
change the culture. Lou Gerstner
71
Organizing Genius / Warren Bennis and Patricia
Ward BiedermanGroups become great only when
everyone in them, leaders and members alike, is
free to do his or her absolute best.The best
thing a leader can do for a Great Group is to
allow its members to discover their greatness.
72
Leaderships Mt Everest/Mt Excellencefree to
do his or her absolute best allow its
members to discover their greatness.
73
EMPHASIZE THE SOFT SKILLS.
74
?
75
PUT HR AT THE HEAD OF THE HEAD TABLE. BEST
PEOPLE. NOBLEST MISSION.
76
A review of Jack and Suzy Welchs Winning claims
there are but two key differentiators that set GE
culture apart from the herd First Separating
financial forecasting and performance
measurement. Performance measurement based, as it
usually is, on budgeting leads to an epidemic of
gaming the system. GEs performance measurement
is divorced from budgetingand instead reflects
how you do relative to your past performance and
relative to competitors performance i.e., its
about how you actually do in the context of what
happened in the real world, not as compared to a
gamed-abstract plan developed last year.
Second Putting HR on a par with finance and
marketing.
77
SO YOURE A PEOPLE PERSON? PROVE IT.
78
PARCs Bob Taylor Connoisseur of Talent
79
SO YOURE A PEOPLE PERSON? PROVE IT.
80
lt CAPEXgt People!
81
LIVE FOR TALENT!
82
Our MissionTo develop and manage talentto
apply that talent,throughout the world, for the
benefit of clientsto do so in partnership to
do so with profit.WPP
83
Internal brand promise!
84
Whats your companys EVP/IBP?Employee
Value Proposition, per Ed Michaels et al., The
War for Talent IBP/Internal Brand Promise per TP
85
EVP/IBP Remarkable challenge, rapid
professional growth, respect, satisfaction, fun,
stunning opportunity, exceptional reward, amazing
peer group, full membership in Club Adventure,
maximized future employabilitySource Ed
Michaels, The War for Talent TP
86
We are a Life Success Company.Dave Liniger,
founder, RE/MAX
87
Brand Talent.
88
The key difference between checkers and chess
is that in checkers the pieces all move the same
way, whereas in chess all the pieces move
differently. Discover what is unique about each
person and capitalize on it. Marcus
Buckingham, The One Thing You Need to Know
89
EXCELLENCE. BEDROCK.LEADERSHIP.THE 9Ps.
90
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
91
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
92
People want to be part of something larger than
themselves. They want to be part of something
theyre really proud of, that theyll fight for,
sacrifice for , trust. Howard Schultz,
Starbucks (IBD/09.05)
93
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
94
Nothing is so contagious as enthusiasm.
Samuel Taylor Coleridge
95
Whenever anything is being accomplished, I have
learned, it is being done by a monomaniac with a
mission. Peter Drucker
96
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
97
In the end, management doesnt change culture.
Management invites the workforce itself to
change the culture. Lou Gerstner
98
The role of the Director is to create a space
where the actors and actresses can become more
than theyve ever been before, more than theyve
dreamed of being. Robert Altman, Oscar
acceptance speech
99
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
100
25
101
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
102
The First step in a dramatic organizational
change program is obviousdramatic personal
change! RG
103
You must be the change you wish to see in the
world.Gandhi
104
Its always showtime. David DAlessandro,
Career Warfare
105
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
106
Success seems to be largely a matter of
hanging on after others have let go. William
Feather, author
107
"Life is not a journey to the grave with the
intention of arriving safely in one pretty and
well preserved piece, but to skid across the line
broadside, thoroughly used up, worn out, leaking
oil, shouting GERONIMO! Bill McKenna,
professional motorcycle racer (Cycle magazine)
108
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
109
Leaders do people. Period. Anon.
110
Leaders SERVE people. Period. Anon.
111
Servant Leadership/Robert Greenleaf 1. Do
those served grow as persons? 2. Do they,
while being served, become healthier wiser,
freer, more autonomous, more likely themselves to
become servants?
112
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
113
Kevin Roberts Credo1.
Ready. Fire! Aim.2. If it aint broke ... Break
it!3. Hire crazies.4. Ask dumb questions.5.
Pursue failure.6. Lead, follow ... or get out of
the way!7. Spread confusion.8. Ditch your
office.9. Read odd stuff.10. Avoid moderation!
114
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
115
On NELSON other admirals more frightened of
losing than anxious to win
116
The greatest dangerfor most of usis not that
our aim istoo highand we miss it,but that it
istoo lowand we reach it.Michelangelo
117
PURPOSE.PASSION.Potential.Presence.Personal.P
ERSISTENCE.PEOPLE. Potent.Positive.
118
Excellence can be obtained if you ... care
more than others think is wise ... risk more
than others think is safe ... dream more than
others think is practical ... expect
more than others think is
possible. Source Anon. (Posted _at_ tompeters.com
by K.Sriram, November 27, 2006 117 AM)
119
EXCELLE ALWAYS.