Economic Growth Initiative for Sderelbe Jochen Winand London 25th November 2004

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Economic Growth Initiative for SüderelbeJochen
WinandLondon 25th November 2004
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(No Transcript)
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Project Objectives

• In order to improve the economic achievement
  potential and labour market situation in the
  Süderelbe region, which is comprised of
• The counties Stade, Harburg and Lüneburg (Lower
  Saxony)
• The district Hamburg-Harburg (Hamburg),
• the following services are to be provided
• Review of conditions in the Süderelbe Region
• Formulation of a sector-oriented economic growth
  concept that is composed of individual projects
• Development of business plans for the projects

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• Table of contents
• Project objectives
• Macro valuation analysis
• Project prioritisation and overview
• Implementation organisation services and
  organisational structure

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Macro Valuation Analysis I

• Above-average growth of the population through
  suburbanising until 2000
• Below-average level of productivity in comparison
  to Germany
• Above-average unemployment rates
• Below-average investment activity
• Below-average human resources provision

above-average
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Macro Valuation Analysis II

• The economy is characterised by a number of
  sectors without any major corporations with
  headquarter functions -gt this makes cluster
  solutions more difficult to come by
• In the course of continued EU expansion and
  increasing European integration and
  globalisation, there is a large number of sectors
  facing great pressure to adapt.
• The qualification level of the employed residents
  is below average thus creating additional
  pressure to adapt
• Heterogeneity of business structures makes the
  formation of simple clusters difficult
• Potential can be found especially in those
  sectors which tie in regional strengths
  logistics, aviation, mechanical engineering and
  which show potential from an overall economic
  perspective
• Consolidate strengths in the sectors that are of
  significance to Süderelbe, but are facing
  high-level pressure to adapt chemical and
  nutrition industries

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The expected benefit from a project is the result
of the finished product comprised of usefullness
and likelihood of occurrence

• Potential is estimated and regarded as an index
  
• Securing jobs
• Creating jobs
• Stimulating business start-ups
• Making a contribution to regional attractiveness
  as a business location
• Strengthening of the RD landscape
• Network character
• The risk potential is estimated by the workgroup
  by means of
• Best practice comparisons
• Workshops
• Expert talks

Assessment of potential
Risk assessment
high, medium, low
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The ABC analysis aids selection of the projects
with the highest expected benefit potential
Risk
A projects high potential and low risk B
projects high or medium potential at medium
risk low or medium risk at medium potential C
projects high risk and/or low potential
low
medium
high
Potential
medium
high
low
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Projectoverview
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16 A-Projects
Cluster
chemical
China
nutrition
site management
logistics
technology
tourism
aviation
Logistics park(port hinterland networking)
Further education, training qualification
CulturalStandpoints
Regional site management
Regional Fund
Regional business location information system
Research cooperation
Regional cluster management
Business settlement/ process management
Logistics competence and management centre
Competence centre on cabin systems
Süderelbe Impulse
Management of China cluster Süderelbe
Regional training association
Regional cluster management
CFK/lightweight construction
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Cluster-related projects are supplemented by
cross-sector horizontal objectives
General business location development
Enhancement of regional attractiveness tourism
other sectors
logistics
vehicle construction /aviation
chemical
nutrition
site management
business start-ups
training
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Integration into the Economic Business
Development Landscape
BWA Department of Business and Labour
MW
Coordination with regional initiatives
(logistics, aviation)
Benefit from foreign trade competence
HHM
HWF Hamburg Economic Development Corporation
IPA
State level
borrowing the task business location marketing
Regional business sector associations
Regional business sector associations
Re-assignment of human resources für aviation
cluster
Coordination in terms of cluster management
IHKn, HWK
HK, HWK
Süderelbe
Transfer of tasks and human resources (?)
County / district level
WLG
WLH
Economic DevelopmentLK Stade
economic development corporation City of Buchholz
economic development corporation City of Buxtehude
economic development corporation City of Winsen
economic development corporationCity of Stade
City level
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Implementation Organisation Advantages

• The Süderelbe Region is founding an organisation
  whose purpose is focused on the sustainable
  enhancement of the economic achievement promotion
  of the interstate region Süderelbe.
• With the establishment of this organisation, the
  following advantages are achieved as compared to
  the status quo
• More efficiency in the economic development
  promotion by avoiding parallel activities
• Improved quality of economic development
  promotion through the opportunity of
  professionalising services in power units
• Requirement for expanding and further developing
  the sector cluster by incorporation a larger
  number of companies
• Improved opportunity to mobilise private forces
  for economic development in the form of
  shareholding in joint company stock and funding
  projects (Public Private Partnership)
• Easier planning and running of important projects
  with cross-border character
• Higher level of awareness of the economic region
  by establishing a strong brand name Süderelbe,
  which can be marketed internationally under the
  umbrella brand Metropolitan Region of Hamburg

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Implementation Plan Süderelbe AG
2004 2005
4th quarter
4th quarter
1st quarter
3rd quarter
2nd quarter
3rd quarter
Implementation preparation
Company setup

• Selection of supervisory board
• Selection of managing directors
• Final presentation
• Start-up of company

• Business operation of the company
• Recruiting of human resources
• Implementation of business plans (according to
  set priorities)

Full business operations

• Cluster management for identified clusters
• Expansion of BC project ideas

Decision on organisational form must be made
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Thanks!Jochen Winandwww.suederelbe.info