Strategy Formulation: Corporate Strategy

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Strategy FormulationCorporate Strategy

• Chapter 7
• ltCompany Name Heregt
• ltTeam Member Names Heregt

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1. What is your companys directional strategy
(growth, stability or retrenchment)?
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2. Identify examples of the following strategies
in your company vertical growth horizontal
growth and/or concentric growth?
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3. Referring to the BCG Growth-Share Matrix
(Figure 7-3), identify products and/or services
services that you think would fit in each of the
four quadrants (Wheelen Hunger, 2008, p. 179 -
181).