Sustainable management in small and mediumsized enterprises

1
Sustainable management in small and medium-sized
enterprises

• Dr. Hans-Wolf Zirkwitz
• _____________
• Umweltamt.heidelbergr_at_heidelberg.de
• lthttp//www.heidelberg.degt

2
Sustainable Management- From the Idea to the
Project -

• Branche specific projects - Hairdressers
  and Environment - Bakeries and Environment
  - Painters and Environment
• Round Table Sustainable Management Bringing
  together all important local actors
• Pilot project Sustainable Management for
  SME - Funding by DBU (125.000 , 2 years)
• - Coordination and financial support by
  the City of Heidelberg - Moderation, analysis
  and support by external professionals -
  27 enterprises, networking/ common workshops

3
Sustainable Management- Targets -

• WinWinSituation
• Better environmental standard Costs
  saving by reducing the use of natural
  resources
• Defining environmental guidelines and
  programmes
• Building up structures and responsibilties
• Image profit
• Compliance with all relevant environment law
  regulations

The Slogan Advice and Promotion instead of
Reglementation and Punishment !
4
Sustainable Management- Constituents -
5
Cost Saving - Phase 1
88.000 Euro/year
80.000
70.000
60.000
50.000
Euro
40.000
30.000
150 t CO2/a

20.000
10.000
0
Waste
Energy
Water
6
Sustainable Management - Discussing the Social
Dimension -
What we proposed

• Financial/ technical support of local initiatives
  (Ecological cultivationproject in Ruanda/Project
  in our Twin City Simferopol/Integration of young
  foreign people in education)
• Approaches to integrate employees in
  organisational decisions
• Firms as an ecological modell for employees and
  clients

What we learned

• High support and acceptance by the employees
• Image Profit and Marketing aspects are important
• Local sponsoring due to strong relationship/
  binding to the location at Heidelberg

!
!
7
Sustainable Management - Award Ceremony -
Awards by Lady Mayor Beate Weber, City Hall,