Agenda

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Agenda
1) The origins of the idea
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Our mission, to create the learning..
GCNS is a model built around addressing the SIX
BARRIERS to behaviour change in carbon reduction

Our aim, to provide a beacon.
If 80 of the UK population are worried about
climate change, why are only 4 of us doing
anything meaningful about it?
and instigate a tipping point
IPPR, Ipsos MORI, Futerra
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Plenty of advicebut no support. The
attitude-behaviour gap
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Social Norms
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• Aspirations and desires are pro high carbon.

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Complexity number of messages
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SUSTAINABLE TRANSPORT SOLUTIONS
THINGS WEVE HEARDPERCEPTIONS?
Hybrid Cars
Electric Fleet
Bio-fuels
Tele-communications
Hi-Speed trains
Car sharing
Trams
Slower road speed limits
Cycling
Trains
Bus
Walking
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Ease of Location
Ease of Use
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Conflicting messaging non-joined up thinking
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Who we were 2.5 years ago
2 volunteers
5-year business plan into Big Lottery Fund 21st
Century Living Programme
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How long did it take?
The idea started in November 2006
So 2 years
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Funding, where and how much

• Research grant from Landfill Tax 3,000
• Big Lottery Fund Supporting 21st Century Life
  programme 500,000 (bid for 1,000,000)
• The Scottish Government Greener Directorate
  800,000 (initially asked for 250,000 and were
  turned away)
• Stirling Council Housing Department 50,000
• Further project evaluation verification 74,000

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And with that we pay for

• Staff team of 8 for 4 years
• Programme manager
• Business engagement manager
• Business support cross fertilisation
• Community facilitators (x3)
• Special projects coordinator
• Administrator

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Key Elements of GCNS
1) Understand behavioural change barriers
These define the order in which they might be
taken up
2) Understand emissions areas define targets

• Because that defines what solutions may look like

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35,000 Stirling people (from communities of
interest, businesses and public bodies)
GCNS target how BIG?
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Key Elements of GCNS
Partners
1) Built on understanding behavioural change
barriers
Communitiesall types
2) And understanding emissions areas to define
targets

• Finding Solutions. Facilitation of
• Collective Ownership
• Collaboration
• Community led solutions

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The GCNS Carbon Cutters Plan
is a bit like Weightwatchers.
With communities of interest GCNS creates an
annual plan
1 new SUPPORTED carbon reduction activity per week
which the group takes together, discussing how
they got on, each week
every year for up to three years
(to get us in good practice!)
Infrastructural Changes (we need businesses
council to help here!)
Carbon Challenges (bigger lifestyle changes)
OPEN DAYS
Changing diet - less meat dairy -
freshly prepared vs processed - in
season local Getting a smaller carand travel
less far
Taking our own bags shopping Switching off the
lights Buying Scottish food stuffs
Creating safer streets so we can walk cycle
more Helping us create community gardens Making
low carbon products easier to find and cheaper!
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Key Elements of GCNS
Partners
1) Understanding behavioural change barriers
Communitiesall types
2) Understanding emissions areas defining
targets

• Finding Solutions. Facilitation of
• Collective Ownership
• Collaboration
• Community led solutions

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GCNS Carbon Descent Model, the trajectory and
what it looks like.
Getting started, with smart and easy trainer
actions
12 tonnes
Making real progress with effective carbon
challenges
With the collaboration of businesses the
council to help us with infrastructural
changes
6 tonnes
1 tonne
So that cutting more carbs becomes easy again
NOW
2026
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Proactive community targeting began in Feb 2009
Carbon Cutter Plans in

• 40 communities of interest
• 12 schools
• 24 businesses including national retail
• Stirling Council, Scottish Environment Protection
  Agency, Central Scotland Police

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Who are we working with so far?

Cambusbarron Rainbows
Cowie Primary
Raploch catering team
Mother and Toddler Cornton
Cultenhove Youth Club
Quality action group
Plean Primary
Riverside Over 50s
Riverside Rowing Club
St. Modans Science Dept
Wallace High School
Raploch primary
Cornton over 50s
Fallin Girls Brigade
Hillview Family and Child Centre
United Free Church
Cambusbarron Primary
Bannockburn Primary
Artlink Central
Cowie Rainbows
BTCV conservation volunteers
Allans primary
Plean Mother and Toddlers
Cornton Girls group
Raploch community partnership
Stirling High School
88th Scouts, Beavers Cubs
St Marys Primary, Cowie
ATS WRAC ex servicewomens assoc
Mother Toddler Raploch
Old St Ninians Parish Church
St Ninians Primary
Cowie Youth group
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Who are we working with so far?
Police Community Safety Dept
Clarks
Bodycare
Optical Express
Sportsworld
Energy Savings Trust
Thistles Management Team
Council - Electricians
Parchment
Glasgow Caledonian University
Schuh
USC
Orange
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Council Housing - Quality and Performance
Ernest Jones
Boots
Envirowise
HMV
Ravenswood BB
Trespass
WHSmith
Perfume Shop
Carbon Trust
Topshop
Council Streetscapes
Zara
Business Environment Partnership
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What do communities see in it for them?
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• Over to you.

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(Xtown mother and toddler group)
STAGE 1 1 person
STAGE 2 1 3 people
STAGE 3 13 people
Up to 193 people?
STAGE 4..
Is there a BETTER way?!