Old schools, new horizons: The lure of the East

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Old schools, new horizonsThe lure of the East

• CHAIR
• Stephen Pollard President, Centre for the New
  Europe
• PANEL
• Graham Able Master, Dulwich College
• Andrew Disbury Director of Education, China,
  British Council
• Barbara Harrison Chief Executive, GDST
• Barnaby Lenon Head Master, Harrow School

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Old schools, new horizons the lure of the East

• Andrew Disbury
• British Council China

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Andrew Disbury

• British Council education strategy
• Market for students from China
• Market for students in China
• A huge potential market?

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1. British Council education strategy

• Operating as Cultural Education Sections of
  Embassy Consulates General
• Three main roles in Education
• Facilitating bi-lateral relations
• Partnering Chinese organisations in projects
• Marketing the UK to Chinese scholars and students
• Over-arching themes of employability, climate
  change, sport and creativity
• Geared to HMGs priority of supporting UK economy
  and business

Bill Rammell in China May 2006
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2. Market for students from China

• 350 million young people under 18
• Enrolment rate from Primary to Junior Middle
  98 (2005)
• Enrolment rate from Junior Middle to Senior
  Middle 70 (2005)
• Enrolment from Senior Middle to HEIs 76 (2005)
• GDP first half of 2006 11 - urban middle class
  growing
• In 2005, the total official number of Chinese
  students who went abroad was 118,500. Of these
  c.13,000 came to UK (17 share)
• In 2006 ISC reported new enrolments as
• Mainland China (1.3bn) 1,005 12 -1.40
• Hong Kong (6m) 2,186 26.10 7.80
• Political and social disapproval of
  youthification of study abroad
• Mass expansion of domestic HE 98-05 to 5 million
  students p.a.

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2. Market for students from China - competition

• UK - 1,000 enrolments out of total student body
  c.60,000
• US - no figures but informal sources indicate
  figure is low
• Australia - enrolments to private and public
  schools c.9,000 out of total c.89,000

Education UK Brand Launch Beijing October 2006
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3. Market for students in China

• Chinese students almost exclusively enrol in
  domestic schools
• Foreign activity in Chinese education is
  regulated by law
• International Schools only allowed to recruit
  expat. children or Chinese children born/lived
  abroad
• Unlikely to change in the medium-term 2007 is a
  political year

China Summer School for UK children 2006
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3. Market for students in China - competition
Beijing and Shanghai have opened some Chinese
state schools to expat. children Some Chinese
schools are adopting foreign-style curricula in
the elective elements of Senior Middle School
e.g. IB A levels Reforms to the vocational
sector in current 5-Year Plan
Education UK Exhibition Art Class Beijing
February 2006
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4. A Huge Potential Market?

• Appropriate responses to political/social
  attitudes - promote IS as part of Education UK,
  focusing on quality and reputation
• Geographical diversification agents report
  potential in places with high GDP growth or
  hidden wealth,  e.g. Jiangsu ( business), Shaanxi
  (coal), Heilongjiang (petrol)
• British Council Middle School Mission 2007 to
  develop B-2-B relationships to deliver on student
  recruitment in provinces with high potential

Lord Coe at a Beijing Olympic Model School both
50 years old!
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4. A Huge Potential Market?

• Not a huge potential market
• A growing economic élite joining the political
  élite form a discrete niche market
• Partnerships form pockets of dependable
  provenance with Chinese schools, with agents,
  with local education auhorities

British Council China Education Staff 2006
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Old schools, new horizonsThe lure of the East

• CHAIR
• Stephen Pollard President, Centre for the New
  Europe
• PANEL
• Graham Able Master, Dulwich College
• Andrew Disbury Director of Education, China,
  British Council
• Barbara Harrison Chief Executive, GDST
• Barnaby Lenon Head Master, Harrow School

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