Counting the Benefits Linking Health and Transport to Benefit Business Presentation to ECOMMs 14th M

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Counting the Benefits Linking Health and
Transport to Benefit BusinessPresentation to
ECOMMs14th May 2009

• Arlene Finn, Sustainable Travel Officer
• Finola ODriscoll, Transportation Planner
• One Small Step Programme, Dublin Transportation
  Office

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Presentation Outline

• Irish context modal shift needed/ DTO TDM
  programmes
• The Pedometer Challenge practical
  implementation
• Lessons Learned

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Modal shift needed in Ireland
No of trips
2000000 1500000 1000000 500000
Baseline 1.7m driving in 2020 Drivers post
T21 investment in PT 5050 modal share 4060
modal share
Mobility management
1991 2007 2019
1991- 2006 Distance to work doubled number of
journeys doubled, rush hour lengthening
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Where mobility management fits
Infrastructure Provision Travel Demand
Management
Green-Schools Ireland school TPs
WTP programme/ network
Adamstown SDZ Pilot Residential TP
Packages of incentives and deterrents
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Smarter Travel - Ireland
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Pedometer challenge

• Sept 2008 for 1 month
• Joint initiative of Irish Heart Foundation, One
  Small Step partner organisations
• 1700 people in 16 companies registered
• 9 increase in people walking to work

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Pedometer challenge

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Pedometer challenge

• 363 teams registered, over 240 logged steps
• Teams not reaching 10K steps per day still
  logging steps (still involved!)
• Team Captains Evaluation 9 modal shift in
  favour of walking (from 34 to 43)
• Mostly female involvement (78 of Team Captains
  responding)

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Pedometer challenge

• Barriers to Physical Activity (and therefore
  walking/ cycling for commute)
• Lack of self confidence
• Lack of self-management skills
• Lack of social support
• Lack of family support
• Pedometer Challenge addresses these fun, no
  specialist equipment, support from workplace, no
  fear of injury, convenient as its part of
  commute/ lunchtime

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Pedometer challenge

• Team Captains Evaluation
• 85 - challenge made them aware of how much/
  little activity they do
• 99 intending to exercise once the challenge was
  over
• Challenge ideal primer initiative for health
  mobility management professionals

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Pedometer challenge

• Team Captains Reason for Participating in the
  Challenge

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Pedometer challenge
Comments from the winning team an excellent
idea, being part of a team was a great motivator
it was nice to be part of an activity common to
the wider organisation The challenge generated
a very positive team spirit

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Pedometer challenge

• Coordinators Evaluation
• 80 would do it again
• 60 - challenge encouraged staff to walk for
  commute
• Management supportive ( participating)
• Comment that challenge lead to person buying a
  bike

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Pedometer challenge

• Lessons
• Pedometers
• Coordination of initiative
• Step logs
• Male involvement

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Pedometer challenge

• Very successful partnership between health
  charity, business and transport body.
• Drew organisations in
• Raised money for IHF
• Increased interest in Mobility Management from
  Irish organisations

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Contact

• Arlene Finn - Sustainable Travel Officer
• Finola ODriscoll - Transportation Planner
• The Dublin Transportation Office
• Floor 3, Block 6/7 Irish Life Centre
• Lower Abbey Street, Dublin 1, Ireland
• Tel [phone]
• www.onesmallstep.ie