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New Directions

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AURP NEW DIRECTIONS. 12. New focus on ... AURP NEW DIRECTIONS ... AURP New Directions. Into the Future. 17. Research Parks Realize Their Founder's Vision ... – PowerPoint PPT presentation

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Title: New Directions


1
New Directions
October 27, 2006 Atlanta, Georgia Eileen Walker
2
Outline
ONE Survey Methodology
TWO Common Themes
THREE Whats Works Well What Could Be
Improved

FOUR Branding
AURP NEW DIRECTIONS
3
AURP New Directions
SWOT
Membership Survey
4
Survey Methodology
  • Raleigh Participants Surveyed
  • BioParks Participants Surveyed
  • Online Survey
  • Regional Meeting Discussions
  • One-to-one interviews

AURP NEW DIRECTIONS
5
Survey Themes
  • Major Benefits of AURP
  • Mission Statement
  • Important Elements
  • Branding

AURP NEW DIRECTIONS
6
Major Benefits
Most Important to Members
BEST PRACTICES (68)
NETWORKING (84)
STATISTICS (61)
WEBSITE
CONFERENCES 3 NATIONAL PER YEAR REGIONALS
PRESENTATIONS CONFERENCE HOSTS
How we deliver
ONLINE DATABASE
PARK SURVEY
NEWSLETTER ARTICLES
EMAIL
MANAGED LISTSERVE
ECON IMPACT ANALYSIS
SALARY SURVEY
AURP NEW DIRECTIONS
7
Mission Statement
  • To promote the development and operations of
    research parks that foster innovation,
    commercialization and economic competitiveness
  • Current mission statement above chosen at random
    by majority of respondents
  • Second highest choice garnered 24

AURP NEW DIRECTIONS
8
AURP New Directions
SWOT
What AURP Does Well, and Areas For Improvement
9
Strengths
  • Networking Opportunities
  • Very positive and supportive culture
  • Members sharing expertise one-on-one
  • Conferences
  • Well-organized, well-presented, well-attended
    conferences
  • Source of Comparative Data
  • Metrics
  • Exchange of Ideas
  • Exchange of Best Practices

AURP NEW DIRECTIONS
10
Areas for Improvement
  • Improve Programs
  • More current topics and diverse speakers
  • More boomer park issues
  • More interactive, relevant and open discussions
  • Upgrade delivery mechanisms
  • Website should offer more data and services
  • Communication should be more timely and relevant

AURP NEW DIRECTIONS
11
Areas For Improvement
  • Enhance member services
  • Expand information available outside of
    conferences
  • Improve public awareness of research parks

AURP NEW DIRECTIONS
12
Time of Opportunities
  • New focus on importance of knowledge creation
  • Competitiveness, outsourcing and loss of
    manufacturing
  • Critical issues needing technological solutions
  • Political support for parks is on upswing
  • Globalization
  • Enhanced opportunities, enhanced competition
  • Strong international push for new research park
    development

AURP NEW DIRECTIONS
13
Globalization Elements
  • Internationalization
  • Universalization
  • Westernization
  • Expanded Free Trade

the encyclopaedia of informal education,
http//www.infed.org/biblio/defining_globalization
.htm
AURP NEW DIRECTIONS
14
Globalization
  • the increasing interconnection of
  • economic and cultural life in
  • distant parts of the world
  • Gray, J. (1999) False Dawn. The delusions of
    global capitalism, London Granta. 262 pages
  • Reproduced from the encyclopaedia of informal
    education, http//www.infed.org/biblio/defining_gl
    obalization.htm

AURP NEW DIRECTIONS
15
Globalization So What Is It?
  • A massive growth in social connections unhooked
    from territory
  • A profound change in the way we experience
    place
  • Reproduced from the encyclopaedia of informal
    education,http//www.infed.org/biblio/defining_glo
    balization.htm

AURP NEW DIRECTIONS
16
AURP New Directions
SWOT
Into the Future
17
The Evolution of Research Parks
  • Research Parks Realize Their Founders Vision
  • To Expand beyond the Physical
  • along the Research Park Continuum

All About Buildings and Real Estate
All About Research and Programs
AURP NEW DIRECTIONS
18
Strategic Areas of Focus
  • Helping our Parks Build
  • On what the Market will be in the
  • Future
  • Not in the Past

AURP NEW DIRECTIONS
19
AURP To Be The Source
  • Professional Development
  • Research, Information Analysis
  • Best Practices
  • Stakeholder Outreach Advocacy

AURP NEW DIRECTIONS
20
Professional Development
  • Enhance opportunities for education
  • Current topics and diverse speakers
  • Mature park issues
  • More interactivity
  • Upgrade electronic delivery mechanisms
  • Improve website to offer more data and services
  • Make all communication more timely and relevant

AURP NEW DIRECTIONS
21
Research, Information Analysis
  • Greatly Enhanced Statistics
  • Experienced Park Director on Staff
  • Resource for Existing Parks
  • Park Planning
  • Strategic Initiative Implementation
  • New Member Bulletin Board

AURP NEW DIRECTIONS
22
Best Practices
  • New Document Library
  • Contracts
  • Agreements
  • CCRs
  • Sample Job Descriptions
  • Sample Request for Proposals
  • Continuous Improvement

AURP NEW DIRECTIONS
23
Stakeholder Outreach and Advocacy
  • Enhanced interaction with policy makers
  • Enhanced communication with stakeholders
  • More public relations
  • Formal relationships with complementary
    organizations
  • Enhanced emphasis on opportunities of
    globalization

AURP NEW DIRECTIONS
24
SWOT
AURP New Directions
Branding
25
Branding Issue
First Create Value Then Communicate Value
AURP NEW DIRECTIONS
26
Naming our Structure
  • Association picked up a 85 approval rating
  • Others queried
  • Council (2)
  • Society (0)
  • Institute (7)

AURP NEW DIRECTIONS
27
Our Icon
  • Current Logo

AURP NEW DIRECTIONS
28
A New Tagline for AURP
Members Contributed Dozens of Suggestions
AURP NEW DIRECTIONS
29
New Logo and Tagline
And Our New Logo and Tagline is
AURP NEW DIRECTIONS
30
New Logo and Tagline
AURP NEW DIRECTIONS
31
New Logo and Tagline
  • Red symbolizes innovation
  • Subtle AURP acronym
  • Suggesting the power of knowledge, the graphic
    represents white light as a metaphor for new
    directions

AURP NEW DIRECTIONS
32
New Logo and Tagline
  • Intersecting rays of light
  • represent the synergy of intersecting interests
    and ideas, sharing of information, and AURPs
    interconnectedness
  • Creating Communities of Innovation
    communicates instantly what AURP accomplishes

AURP NEW DIRECTIONS
33
New Logo and Tagline
  • 1986 AURRP sets the path for community-builders
    worldwide
  • 2006 AURP Continues Its Leadership in
    Knowledge-Based
  • Economic Development

AURP NEW DIRECTIONS
34
Eileenwalker_at_mac.com
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