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Energy Efficiency in the Data Center

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How to adopt best practices to deliver financial ... Mare Nostrum (IBM) 2. 187.79. 1,494. 280,600. 1. Blue Gene/L (IBM) 1. MFlops/W. Peak Power (kWatts) ... – PowerPoint PPT presentation

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Title: Energy Efficiency in the Data Center


1
(No Transcript)
2
Greening of IT Session Learning objectives
  • Learn why data centers are at a tipping point.
  • Define the term Green Data Center.
  • Look at how energy is used in an average data
    center.
  • How to adopt best practices to deliver financial
    benefits and reduce the squeeze on IT budgets.
  • Examples of innovative technologies to improve
    your operations.
  • Ways you can consider to help reduce the
    environmental impact of your data centers.

3
Situation analyst and recent market surveys
findings
  • Gartner predicts that by 2008, 50 of all data
    centers will lack sufficient power and cooling
    capacity to meet the demands of the new high
    density equipment
  • IDC estimates 50 cents is spent on energy for
    every dollar of computer hardware. This is
    expected to increase by 54 percent to 71 cents
    over the next four years.

IBM Study 2007 found 2 in 3 midsize firms are
implementing or planning to implement new IT
capabilities for energy efficiency
Gartner Study in 2006 ranked the greatest
facilities problem for primary data centers
72
68
66
73
70
Excessive heat
IBM 2007
Insufficient power
Insufficient raised floor
Excessive facility cost
Poor location
None of the above
- Planning
- Implementing
0
5
10
15
20
25
30
35
4
Data centers are facing new pressures
  • Rising energy cost , demand for computing and
    data capacity is growing unabated..IT
    departments are beginning to get the energy
    bills. - IBM / Consultant studies, September
    2007
  • Datacenters have doubled their energy use in
    the past five years, customers have hit the
    wall in terms of power in the data center and
    crisis in eliminating heat . - Koomey, February
    2007
  • 81 of Asia/Pacific respondents think the
    Greenness of their IT suppliers will become
    much more important over the next few years.
    IDC Green Survey, November 2007

EXPENSE Changing Cost Dynamics
OPERATIONAL Increasing Computing Demand
SOCIAL/GOVERNANCE Customer and Employee
Expectations
5
CFO, CIO/Facilities and CEO collaboration is
needed
CFO Expense
CIO/Facilities Operational
CEOSocial and Governance
6
Worldwide server expenditure is predicted to grow
rapidly
  • The emphasis on capital budgeting for server
    installation is shifting to a new focus on
    reducing the operational expenditure
  • Energy usage in data center doubled in past 5
    years, growing 15-20 annually while utility
    rates are rising 10 annually
  • Most clients electing to reinvest projected
    savings allowing them to do more computing on
    same budget

Source IDC, Worldwide Server Power and Cooling
Expense 2006-2010, Document 203598, Sept. 2006
7
IBM Project Big GreenBig Green Innovations for a
healthy planet
IBM Project Big Green
  • IBM to reallocate 1 billion a year
  • Armonk, May 10, 2007
  • To guarantee the research and development funding
    for IT energy efficiency technology.
  • Create an 850 member worldwide IBM Green Team
    of energy efficiency specialists.
  • Plan, build or prepare data centers to be
    increasingly energy efficient based on IBM best
    practices and innovative technologies in power
    and cooling.
  • Use virtualization as the technology accelerator
    to improve data center energy efficiency to
    drive utilization up and annual power cost per
    square foot down.

8
Relevant aspects of a good environmental program
1. Set goals and document integrated results from
across your business
Between 1990 and 2006, IBMs global energy
conservation actions reduced or avoided CO2
emissions equal to 44 of its 1990 emissions.
Further extend the above achievement by reducing
CO2 emissions 12 between 2005 and 2012 based on
conservation, use of renewable energy, and/or
funding RECs
44
2. Transparency of and the verification in
reporting
Charter member 2003
1605(b) voluntary emissions reporting since 1995
Neuwing Energy Ventures
Charter Member 2000
Energy Efficiency Certificates (EEC) 2007
Charter Member 2002
Since inception
3. Partnerships for improving environmental
performance
The Climate Group 2005
WRI Green Power Market Development Group Charter
member 2000
Program Charter Member 1992
USEPA Climate Protection Award 1998 and 2006
FORTUNE 500 Top 20 2004, 2005, 2006
Green Power Purchaser Award 2006
Business Environmental Leadership Council
9
What is a Green Data Center?
  • Green data centers are efficient and
    environmentally responsible in five strategic
    business aspects
  • IBM client are seeing results
  • Up to 40 reduction in power and cooling
  • 20 possible increase in server/storage
    utilization
  • Some have achieved 80 reduction in floor space

10
Diagnose On-site energy efficiency consultation
for your IT systems
Perform a Server and Storage Power/Cooling Trends
and Data Center Best Practice assessment to
determine the potential cost/energy savings
  • What IBM can do for you
  • Educate you on the Best Practices for Energy
    Efficient use in your data center
  • Provide insight into the future direction of
    computing as it relates to Energy
  • Review the results and discuss roadmaps to green
    data center
  • Requires only a 4-hour interview for IBM
    consultant to gather high level data
  • Your benefit
  • Identify simple to implement, low or no cost,
    energy saving ideas
  • Customized Green Blueprint
  • Know your potential savings
  • Ability to implement more solutions and
    technologies

11
Diagnose IBM offers energy efficient services
for entire facilities operations
IBM Data Center - Planning, Design, and
Construction Service Full evaluation report that
includes electrical, mechanical and space
requirements, with equipment layout drawings,
cost estimates and a proposed construction
schedule. IBM Data Center Energy Efficiency
Assessment Compare data center energy efficiency
to industry standards and discovers opportunities
to improve efficiency of the entire data center
ecosystem.
12
Diagnose IBM has deep skills to enable energy
efficient installations IT within your data
centers
  • IT Systems Energy Efficiency Assessment
  • Assessment that analyzes existing IT systems to
    provide guidance in strategy to achieve required
    IT workload and performance with less power,
    cooling, and space requirements.
  • Data Center Health Audit
  • Evaluates the overall heath and readiness of IT
    infrastructure. Recommends actions to reduce
    risks and improve site availability based on 2-3
    week review.
  • Optimize thermal profile of IT systems to
    eliminate hot spots
  • Utilizing MMT, unique cart-based design for
    measurement collection to create 3D temperature
    map of IT equipment

Mobile Measurement Technology (MMT)
  • The breadth and depth of IBM Development at your
    service

13
Build Blue Gene not only the fastest, but most
energy efficient system too!
14
Build Innovations to build or upgrade to green
data centers
  • IBM Optimized Airflow Assessment for Cabling
  • Replace cabling systems with high-performance
    fiber transport systems
  • Yields improved cooling and reduced energy usage
    across data center
  • IBM Scalable Modular Data Center
  • Provides ready racking, power, cooling, security
    and monitoring
  • 500 1,000 square foot data centers can be
    deployed in 8-12 weeks
  • About 15 percent below the price of a traditional
    approach
  • IBM manages integration and coordination of data
    center

15
Build Collaboration with broad energy ecosystem
to holistically attack the issue
  • Partnering with leading global data center power
    and cooling technology providers
  • Governments and energy utilities are also helping
    clients improve their overall energy efficiency

16
Build Be Lean and Green through System z
technology
Confidently combine different types of batch,
transaction, web-facing and core database
production applications on a single system.
10 years (CMOS Evolution) G2 z9 EC
H6
G2
G3
G6
z900
z990
G4
G5
z9 EC
  • Performance increased by 103x
  • Performance/KWatt increased by 14x
  • Performance/sq ft increased by 76x

17
Build POWER6 Designed for enhanced energy
efficiency
  • POWER6 Chip Level Functions
  • Power Reduction Monitor reduce power to idle
    logic within cores
  • NAP Mode Power off inactive cores, restore power
    when needed
  • Thermal Tuning Sensors monitor reduce power
    to overactive circuits
  • System p570 Hardware Functions
  • Enhanced System Design and Implementation
    enables up to 2X server performance uplift over
    p5-570
  • Variable Fan Speed (10,500 5500 RPM) Reduces
    power to fans (1/3 of total server power) by up
    to 45 based on ambient temperature
  • Rear Door Heat Exchanger Cools exhaust air from
    19 rack, can reduce system air conditioning
    requirements by up to 60

Based on various SPEC benchmarks IBM p570
POWER6 result to be submitted on 5/21/07 Based
on IBM internal measurements IBM press
release 05/10/07 ibm.com/press/us/en/pressreleas
e/21517.wss
18
Build IBM BladeCenter Open, Easy, Green
  • Efficient system design for energy savings based
    on IBM Research
  • Consolidation extended to network/IO devices
    removing the need for extra power supplies and
    fans
  • Get best-in-class efficiency for 20 less power
    than offerings from other vendors
  • Only IBM BladeCenter offers 10G Ethernet
    connectivity inside the system
  • Up to 95 more energy efficient than external
    switch solutions

19
Build Power efficiency in Information Lifecycle
Management
The ILM Process Managing information through
intelligent archive and destruction
ILM . . . move data to the most cost effective
storage for its current use
Information Lifecycle
content
content
content
content
content
content
lifecycle
lifecycle
lifecycle
lifecycle
lifecycle
lifecycle
Create /
Revise
Route
Approve
Publish
Archive /
Capture
Destroy
Information Management
Classify
Compliance
In the future . . . move data to the most power
efficient storage that satisfies usage
requirements
Corporate Policies
Declare
Audit
Business Rules
Security
Tiered Storage
20
Comparison of typical server utilization rates
Used
Wasted
UNIX
x86
Mainframe
21
Virtualization Creates fast path to green data
centers
  • Improves server and storage utilization which
  • Reduces the number of devices and associated
    environmentals
  • Allows for targeted thermal solutions for
    efficiencies
  • Allows for more efficient power distribution,
    backup, and regulation
  • Enables dynamic resource management for
  • Deployment and Operational Optimizations
  • Some examples
  • Base Consolidation
  • Policy Based Consolidation
  • Policy Based Provisioning

22
Do not forget Storage virtualization!
  • Pool and share I/O resources for
  • Improved utilization
  • Reduced energy needs

23
Manage and measure Active Energy Management at a
system level
  • Helps companies meter, control, even cap their
    power usage
  • Who used what?
  • How much did IT cost?
  • Chargeback?

24
Cool Innovations you can use now
  • IBM Heat eXchanger
  • Patented cooling doors can reduce heat at the
    source by up to 60 and thus reducing associated
    HVAC cost.
  • IBM Data Center Stored Cooling Solution
  • The Cool Battery, IBM cut energy cost of IBM
    Bromont site by 45 percent
  • IBM Research owned solution not a formal product.
  • Marketing provided by IBM GTS SF
  • Example of world class innovation
  • IBM already has 350 US patents and patent
    applications pertaining to Green Innovation.
  • IBM overall now has 1300 patents and pending
    company wide Green Innovation and Project Big
    Green.

25
PGE partners with IBM to improve efficiency
  • Reduced 80 of their energy and facilities
    consumption across 40K square feet
  • Jointly developed Mobile Measurement Technology
    for thermal modelling
  • 10-80 increase in single system utilization
  • IBM System p servers
  • Up to 60 heat reduction with IBM technologies
  • Deployed IBM Heat eXchanger technology to reduce
    heat at the source by up to 60

IBM Heat eXchanger
IBM Mobile Measurement Technology
26
IBM best practices, services and innovation
portfolio
  • Power Configurator To plan your power usage
  • Active Energy Managertm For trending and capping
  • Data Center Stored Cooling Solution
  • Optimized Airflow Assessment for Cabling
  • Scalable Modular Data Center
  • Data Center Relocation and Consolidation, Data
    Center Facilities Design
  • Tivoli Monitoring Aligning power use with
    workload goals
  • Virtualization on IBM Systems and IBM System
    Storage Drives utilization up and annual power
    cost down
  • Tivoli Provisioning Actively moving workloads
    and power up/down resources
  • Data Center Energy Efficiency Assessment
  • Data Center Thermal Analysis and Optimization
    Facilities Integration
  • IBM Optimization and Integration Services
    Server Consolidation
  • IT Systems Energy Efficiency Assessment
  • Data Center Health Audit for IT
  • Server and Storage Power/Cooling Trends and
    Data Center Best Practices

27
IBM would like to be your energy-efficiency-partne
r!
  • IBM has consulting, product, technical leadership
    and skills to enable you to remove current
    limitations in your data center.
  • IBM is working with clients, large and small, to
    generate business results from Green Data
    Centers.
  • IBM is a recognized market leader for energy
    efficiency.

28
Gartners list of Top Ten Technologies for 2008
  • Why Green IT is 1
  • 2006 many technical barriers and limitations
    were overcome.
  • 2007 moved from a niche to widespread adoption.
  • 2008 business are planning new and revised
    approach to green.

29
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