Developing an ECommerce Curriculum for the New Economy H. Albert Napier, Ph.D. Rice University Napie

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Developing an E-Commerce Curriculum for the New
EconomyH. Albert Napier, Ph.D.Rice
UniversityNapier Judd, Inc.
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Agenda

• E-commerce Trends
• Driving Principles of the New Economy
• E-commerce Business Models

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Agenda

• E-commerce Curriculum Components
• Sample E-commerce Curriculums
• Concluding Remarks

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U. S. Online Population
eMarketer www.emarketer.com/
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Number OnlineWorld Total
NUA Internet Surveys www.nua.ie/surveys/
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Knowledge Gap Growth in Number of Web Pages

• 2.1 billion unique, publicly available Web pages
  in July 2000
• 7 million new pages each day
• 4 billion pages by 2001
• 84 of Web pages are U. S. Based

Cyveillance 7/13/00 As reported by Nua Internet
Surveys www.nua.com
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E-Mail

• 1 Internet Activity
• 569 million e-mail accounts in 1999
• 1 billion e-mail accounts by 2001
• 35 billion daily e-mail messages by 2005

www.nua.ie/surveys
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Mobile Communications

• U. S. workers have growing preference for
  anytime, anywhere communication tools
• Laptop use up 8
• Pagers use up 6
• Cellular phone use up 25
• PDAs use up 100

Pitney Bowes 8/12/00 As reported by Nua Internet
Surveys www.nua.com/
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Web-RelatedBusiness Spending

• IT products and services
• 1999 USD 119.1 billion
• 2003 USD 282.5 billion
• Web software spending CAGR 43 from 1999 to 2003

IDC Research as reported by NUA Internet Surveys
8/18/2000 www.nua.com
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Web-RelatedBusiness Spending

• Spending on B2B marketplaces will grow from 2.1
  billion in 2000 to 80.9 billion by 2005

Jupiter Communications www.nua.com
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Web-RelatedBusiness Spending

• Survey of IT and E-business Executives
• 77 plan to increase spending in 2001
• 4 plan to cut spending in 2001
• 19 plan to spend about the same in 2001
• E-business spending to be 15.5 of IT budget in
  2001 and 30-50 of IT budget by 2005

Internet Week www.nua.com
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Demand for Skilled IT Workers in 2000

• 843,000 of 1.6 million new IT jobs went unfilled
  in U. S.
• 13 of new IT job vacancies were for workers with
  Web-related skills
• 20 of new IT job vacancies were for workers with
  database development and software engineering
  skills

ITAA Report as reported in Nua Internet Surveys
7/20/00 www.nua.com
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Worldwide E-Commerce
Forrester Research, Inc. 9/12/00 www.forrester.com

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Whats Drivingthe New Economy?

• Individuals and companies worldwide are becoming
  electronically linked
• Creating a revolution in the rules of business

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The Internet Changes Everythingin the New Economy

• Employee communication
• Way products and services are sold and
  distributed
• Way companies communicate with other companies
• Power shifts from seller to buyer

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Ten Principlesof the New Economy

• Matter
• Space
• Time
• People
• Growth

• Value
• Efficiency
• Markets
• Transactions
• Impulse

Business 2.0 Ten Driving Principles of the New
Economy www.business2.com
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E-commerceBusiness Models

• B2C
• AOL
• www.aol.com
• Barnes Noble
• www.bn.com
• eToys
• www.etoys.com
• foodlocker.com
• www.foodlocker.com

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E-commerceBusiness Models

• B2B
• Office Depot
• bsdnet.officedepot.com/
• Business.com
• HighTech Campus
• www.hightechcampus.com/
• B2G
• eFederal.com
• www.efederal.com

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E-commerceBusiness Models

• B2B Exchanges
• PlasticsNet
• www.plasticsnet.com
• NECX
• www.necx.com
• HoustonStreet.com

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E-commerceBusiness Models

• C2C
• eBay
• www.ebay.com
• First Auction
• www.firstauction.com
• _at_AskMe.com
• www.askme.com
• C2B
• Priceline
• www.priceline.com

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E-commerceCurriculum Components

• Introduction to e-commerce
• E-commerce technology
• Networking and security
• Web site development and administration

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E-commerceCurriculum Components

• Database management
• Supply chain management
• Internet law

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E-commerceCurriculum Components

• Creating an E-Business foodlocker.com
• Entrepreneurship
• Electronic payment methods
• E-business plans
• Startup financing

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E-commerceCurriculum Components

• Creating an E-Business foodlocker.com
• Selecting technologies
• Understanding security issues
• Integrating front-end and back-end systems
• Marketing and advertising

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SampleE-commerce Curriculum

• Southwest Community College, NC
• www.southwest.cc.nc.us/CONTED/winter2000/bus.html
  Anchor-Electroni-47400
• Alexandria Technical College, MN
• http//134.29.163.132/index.htm
• University of Minnesota - Extension
• www3.extension.umn.edu/mainstreet/curriculum

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SampleE-commerce Curriculum

• North Carolina StateGraduate Program
• ecommerce.ncsu.edu/
• Rice University, TX
• jonesgsm.rice.edu/
• Creighton University, NEGraduate Program
• ecommerce.creighton.edu/masters/curriculum.htm

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SampleE-commerce Curriculum

• Carnegie Mellon Institute for E-Commerce
  Graduate Program
• www.ecom.cmu.edu/
• Carnegie MellonExecutive Development Program
• cmu-execnet.gsia.cmu.edu/executive/index.html

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SampleE-commerce Curriculum

• The Wharton School at the University of
  Pennsylvania
• www.wharton.upenn.edu/mba/curriculum/ecom.html
• UCLAGraduate Program
• unex.ucla.edu/ecommerce/modules.htm

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Concluding Remarks

• Technology continues rapid advances
• Worldwide linking of individuals and business is
  driving the new economy
• Demand for employees with high tech skills
  continues to grow
• E-commerce curriculums are critical

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Developing an E-commerce Curriculum for the New
Economy