Media and Media Technology - PowerPoint PPT Presentation


Title: Media and Media Technology


1
Media and Media Technology
  • Jeremiah Scholl
  • Discussion is encouraged. Man kan talar svenska.

2
Overview
  • What is media and media technology? Whats the
    difference?
  • Some early media technology
  • Movie ?
  • Trends

3
What is Media?
4
What is Media?
  • Latin root medius
  • English word medium
  • 1500s, middle quantity or degree.
  • Later something that lay between others,
    intermediate in position or status.

5
More about media
  • By the 1700s used to refer to newspapers or
    periodicals.
  • Some useful information may ... be hoped for
    through the medium of your curious publication.
    - Gentlemens Magazine, 1791
  • Media refers to all the different mediums

6
What is media technology?
  • Media has become a general use term for all the
    mediums people use.
  • Media technology is about creating tools which
    enhance expression and communication.
  • Focuses on making it easier to create and
    delivery of content, rather than the content
    itself.

7
This allows us to
  • Express ideas with less effort
  • Reach a new audience
  • Create whole new forms of expression
  • This can have profound effects on society.

8
  • Taking a look back .

9
Ochre (red), Charcoal (black) and Sharpened tools
10
Advantages given by paint
  • More rich drawings
  • Greater form of expression then sharp tools only
  • Less effort
  • Scratching at rock takes a while
  • Plenty of limitations
  • Portability

11
Ochre (red), Charcoal (black) and Sharpened tools
12
Clay tokens
  • Sumerians 9000 BC
  • "The tokens were an entirely new medium for
    conveying information. Compared to the previous
    tallies, the conceptual leap was to endow each
    token shape, such as the cone, sphere, or disk,
    with a specific meaning." "The token system was,
    in fact, the first code -- the earliest system of
    signs used for transmitting information." -
    researcher Denise Schmandt-Besserat

13
Clay tokens
  • Much less work then carving stones.
  • Weigh less then stones so they are easier to
    transport.
  • Could not fit much information into a token.
  • Limited to use for record keeping and trade

14
Some alternatives
  • Clay tablets
  • It would take many heavy tablets to write a
    book.
  • Drop if you break them.
  • See History of the World part II
  • Waxed boards.
  • Doesnt last long.
  • What do you do if it gets too hot outside?
  • Write on dried animal skins.
  • Sow the written word into a cloth
  • Very time consuming.

15
History of Paper
  • 4,000 BC Egyptians use Papyrus.
  • Reeds woven together and matted down
  • Consistency similar to paper
  • Hard to make lots and lots of it.
  • 105 AD Ts'ai Lun invents modern paper in China
  • Squash together bark, cloth etc. with water
  • Press out the water
  • Hang it to dry
  • Easy to make in large quantities and various
    shapes.
  • Slowly spreads (kept a secret)
  • Japan, 610 AD
  • Arab world, 751 AD
  • Europe, 1009 AD

16
Books
  • Paper was cheap but books were expensive.
  • Written by hand
  • Printing press invented in 1450 by Johann
    Gutenberg caused a revolution.
  • Books could be available to the common man.
  • Reformation?

17
Movie
  • Experiences in the future of reading by Omni labs

18
Over the years
  • Photograph 1827 by Niépce
  • pictures
  • Telephone 1876 by Bell
  • transmitted live sound
  • Phonograph 1877 by Edison
  • recorded sound
  • Radio 1895 Marconi
  • wireless transmission of sound
  • Cinematographe 1895 Lumiere
  • movies
  • Television 1927 Farnsworth
  • wireless transmission of movies
  • Radio phone on ships - 1929

19
Modern media
  • Print Media
  • publishing, journalism, photography, writing
  • Electrical Media
  • telephony, recording and music
  • Mass media
  • radio, film, television
  • Digital media
  • computing and the Internet
  • Performance arts
  • theater, story telling, concert
  • Other
  • political rally, university lecture, medical
    diagnostic tools (ultrasound, stethoscope,
    thermometer)

20
Trends
  • cheap distribution
  • interactivity
  • personalization
  • mobility
  • richness

21
Distribution
  • A long time ago distribution was very limited
  • Stories were told around a fire
  • Pre-digital media was widely distributed at high
    cost
  • The Internet allows for wide distribution at low
    cost.
  • How long will books and newspapers be necessary?
  • How long will TV networks be profitable?
  • The Internet is still a limited distribution
    model for synchronous communication.
  • Chat, instant messaging work pretty good
  • More rich communication is still limited
  • Audio and video are still unreliable
  • Group communication is limited
  • Is this changing?

22
Interactivity
  • Stone age story telling was very interactive
  • Everyone participated in stories told around the
    fire.
  • Pre-digital media was not interactive
  • the audience mostly sits and listens
  • scales well
  • Digital media is bringing back interactivity.
  • Content that combines text, images, movies etc.
    in an interactive way is called Multimedia

23
Personalization
  • Stone age media was very personalized
  • Wide variety of cultures with different stories
  • Exact reproduction of a story was not so easy
  • Things depended more on the story teller
  • Pre-digital media was not very personalized
  • Media for the masses (otherwise known as mass
    media).
  • Cheap distribution and interactive technology
    allow for more media personalization.

24
Mobility
  • A fairly new phenomenon
  • Voice services are everywhere
  • Expensive satellite phones with global coverage
  • Cheaper mobile phones (for example, GSM ) with
    less coverage
  • Mobile Internet is still limited
  • Low data rate at high cost (GPRS and 3G)
  • Higher data rate low cost at hotspots
  • Mobile (take everywhere) computers have limited
    power and screen size.

25
Mobile Phone in 1947
26
The future of mobile Internet?
  • In the future, computation will be freely
    available everywhere, like batteries and power
    sockets, or oxygen in the air we breathe. 
    Computation will enter the human world, handling
    our goals and needs . We will not need to type
    or click, nor to learn computer jargon.  Instead,
    we will communicate naturally, using speech,
    vision, and phrases that describe our intent
    (e.g., "send this to Hari" or "get me a hardcopy
    quickly"), leaving it to the computer to locate
    appropriate resources and carry out our intent.
    - MIT Oxygen Project

27
Media Richness
  • writing a letter, vs talking on the phone vs
    video conferencing.
  • The Ultimate Display Sutherland
  • A chair display in such a room would be good
    enough to sit in. Handcuffs displayed in such a
    room would be confining, and a bullet displayed
    in such a room would be fatal.
  • This is the topic of the next lecture.
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Media and Media Technology

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Some early media technology. Movie. Trends. What is Media? What is Media? Latin root 'medius' English word 'medium' 1500's, middle quantity or degree. Later ... – PowerPoint PPT presentation

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Title: Media and Media Technology


1
Media and Media Technology
  • Jeremiah Scholl
  • Discussion is encouraged. Man kan talar svenska.

2
Overview
  • What is media and media technology? Whats the
    difference?
  • Some early media technology
  • Movie ?
  • Trends

3
What is Media?
4
What is Media?
  • Latin root medius
  • English word medium
  • 1500s, middle quantity or degree.
  • Later something that lay between others,
    intermediate in position or status.

5
More about media
  • By the 1700s used to refer to newspapers or
    periodicals.
  • Some useful information may ... be hoped for
    through the medium of your curious publication.
    - Gentlemens Magazine, 1791
  • Media refers to all the different mediums

6
What is media technology?
  • Media has become a general use term for all the
    mediums people use.
  • Media technology is about creating tools which
    enhance expression and communication.
  • Focuses on making it easier to create and
    delivery of content, rather than the content
    itself.

7
This allows us to
  • Express ideas with less effort
  • Reach a new audience
  • Create whole new forms of expression
  • This can have profound effects on society.

8
  • Taking a look back .

9
Ochre (red), Charcoal (black) and Sharpened tools
10
Advantages given by paint
  • More rich drawings
  • Greater form of expression then sharp tools only
  • Less effort
  • Scratching at rock takes a while
  • Plenty of limitations
  • Portability

11
Ochre (red), Charcoal (black) and Sharpened tools
12
Clay tokens
  • Sumerians 9000 BC
  • "The tokens were an entirely new medium for
    conveying information. Compared to the previous
    tallies, the conceptual leap was to endow each
    token shape, such as the cone, sphere, or disk,
    with a specific meaning." "The token system was,
    in fact, the first code -- the earliest system of
    signs used for transmitting information." -
    researcher Denise Schmandt-Besserat

13
Clay tokens
  • Much less work then carving stones.
  • Weigh less then stones so they are easier to
    transport.
  • Could not fit much information into a token.
  • Limited to use for record keeping and trade

14
Some alternatives
  • Clay tablets
  • It would take many heavy tablets to write a
    book.
  • Drop if you break them.
  • See History of the World part II
  • Waxed boards.
  • Doesnt last long.
  • What do you do if it gets too hot outside?
  • Write on dried animal skins.
  • Sow the written word into a cloth
  • Very time consuming.

15
History of Paper
  • 4,000 BC Egyptians use Papyrus.
  • Reeds woven together and matted down
  • Consistency similar to paper
  • Hard to make lots and lots of it.
  • 105 AD Ts'ai Lun invents modern paper in China
  • Squash together bark, cloth etc. with water
  • Press out the water
  • Hang it to dry
  • Easy to make in large quantities and various
    shapes.
  • Slowly spreads (kept a secret)
  • Japan, 610 AD
  • Arab world, 751 AD
  • Europe, 1009 AD

16
Books
  • Paper was cheap but books were expensive.
  • Written by hand
  • Printing press invented in 1450 by Johann
    Gutenberg caused a revolution.
  • Books could be available to the common man.
  • Reformation?

17
Movie
  • Experiences in the future of reading by Omni labs

18
Over the years
  • Photograph 1827 by Niépce
  • pictures
  • Telephone 1876 by Bell
  • transmitted live sound
  • Phonograph 1877 by Edison
  • recorded sound
  • Radio 1895 Marconi
  • wireless transmission of sound
  • Cinematographe 1895 Lumiere
  • movies
  • Television 1927 Farnsworth
  • wireless transmission of movies
  • Radio phone on ships - 1929

19
Modern media
  • Print Media
  • publishing, journalism, photography, writing
  • Electrical Media
  • telephony, recording and music
  • Mass media
  • radio, film, television
  • Digital media
  • computing and the Internet
  • Performance arts
  • theater, story telling, concert
  • Other
  • political rally, university lecture, medical
    diagnostic tools (ultrasound, stethoscope,
    thermometer)

20
Trends
  • cheap distribution
  • interactivity
  • personalization
  • mobility
  • richness

21
Distribution
  • A long time ago distribution was very limited
  • Stories were told around a fire
  • Pre-digital media was widely distributed at high
    cost
  • The Internet allows for wide distribution at low
    cost.
  • How long will books and newspapers be necessary?
  • How long will TV networks be profitable?
  • The Internet is still a limited distribution
    model for synchronous communication.
  • Chat, instant messaging work pretty good
  • More rich communication is still limited
  • Audio and video are still unreliable
  • Group communication is limited
  • Is this changing?

22
Interactivity
  • Stone age story telling was very interactive
  • Everyone participated in stories told around the
    fire.
  • Pre-digital media was not interactive
  • the audience mostly sits and listens
  • scales well
  • Digital media is bringing back interactivity.
  • Content that combines text, images, movies etc.
    in an interactive way is called Multimedia

23
Personalization
  • Stone age media was very personalized
  • Wide variety of cultures with different stories
  • Exact reproduction of a story was not so easy
  • Things depended more on the story teller
  • Pre-digital media was not very personalized
  • Media for the masses (otherwise known as mass
    media).
  • Cheap distribution and interactive technology
    allow for more media personalization.

24
Mobility
  • A fairly new phenomenon
  • Voice services are everywhere
  • Expensive satellite phones with global coverage
  • Cheaper mobile phones (for example, GSM ) with
    less coverage
  • Mobile Internet is still limited
  • Low data rate at high cost (GPRS and 3G)
  • Higher data rate low cost at hotspots
  • Mobile (take everywhere) computers have limited
    power and screen size.

25
Mobile Phone in 1947
26
The future of mobile Internet?
  • In the future, computation will be freely
    available everywhere, like batteries and power
    sockets, or oxygen in the air we breathe. 
    Computation will enter the human world, handling
    our goals and needs . We will not need to type
    or click, nor to learn computer jargon.  Instead,
    we will communicate naturally, using speech,
    vision, and phrases that describe our intent
    (e.g., "send this to Hari" or "get me a hardcopy
    quickly"), leaving it to the computer to locate
    appropriate resources and carry out our intent.
    - MIT Oxygen Project

27
Media Richness
  • writing a letter, vs talking on the phone vs
    video conferencing.
  • The Ultimate Display Sutherland
  • A chair display in such a room would be good
    enough to sit in. Handcuffs displayed in such a
    room would be confining, and a bullet displayed
    in such a room would be fatal.
  • This is the topic of the next lecture.
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