Planning a Creative and Profitable Event

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• Planning a Creative and Profitable Event
• August 9, 2008

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DISCLAIMER

• Assumes you have either
• Gone to ADDY 101
• Chaired an ADDY Show
• Couldnt find a better workshop
• Have time to kill before lunch
• Handouts for everyone
• Share with your entire board
• Will be on www.3rdaaf.org
• If you want electronic version of Hampton Roads
  ADDY Guide, leave your business card

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GOALS

• Professional and profitable show
• Increase industry participation
• Recognition of best work
• Increase entries
• Enhance competition image
• Ensure local winners advance
• Networking
• Get needs contributed, donated, volunteered or
  paid by sponsorships

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EXPENSES (What can you get for free?)

• Judging How many?
• Air, Hotel, Meals, Gifts, Reel, Venue, Tables,
  Postage/Shipping, etc.
• Book travel on Freq. Flyer credit card
• Event No show day surprises
• Food, A/V, Venue, Host, Bars, Entertainment,
  Decorations
• Beware the Plus Plus Hidden Fees
• Use Comp tickets judiciously
• Board/Committee discounts?

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EXPENSES (What can you get for free?)

• Collateral
• Design, Printing, Shipping, Photography
• Teasers, Call for Entries, Show Book
• Recognition
• Trophies, certificates, thank you gifts
• District/National Forwarding Fees
• Student ADDY Fees
• Others?

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REVENUE (Everythings for sale)

• Entries
• Mailing List, Flyers at meetings, colleges,
  radio, TV, web
• Search for creative types and big egos with a
  checkbook
• ADDY entry site opens Sept. 1
• Take credit cards
• Event tickets
• Sponsorships/Program ad sales
• Duplicate trophies/certificates
• Trade treat it like cash

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SPONSOR CHAIR

• Recruits 2-5 volunteers
• Create sponsor packages
• Include event tickets, recognition, logos,
  program ads, signage
• Keep ADDY Chair and Treasurer updated
• Get creative with sponsorships
• What can you get donated?

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SPONSORSHIP IDEAS

• Title
• Platinum, Gold, Silver, Bronze
• Aluminum?
• Bars/Martini Bar
• Reception/Display Gallery
• Judges Gifts
• Signage
• Posters, Banners, Table Tents, etc.

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SPONSORSHIP IDEAS

• Table Decorations
• Restroom
• Smoking Area/Cigar Bar
• Coat Check
• Hanging
• Special Local Awards
• Silver Medal
• Mosaic

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SPONSORSHIP IDEAS

• Preview Party
• Table Tents, Handouts
• Giveaways, Door Prizes
• Student ADDYs
• Slide Show
• Show Book
• Program Ads
• Category Award Sponsors
• Talk is Cheap from the Lectern

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SPONSORSHIP IDEAS

• Trade Venues
• Judging Event
• Trade Catering
• Judging Event
• Trade Hotel Rooms
• Judging Event
• Trade Design
• Trade Printing

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SPONSORSHIP IDEAS

• Trade Video Production
• Judging, Show, Sponsor reels
• Trade Printing
• Teaser, Call for entries, Show book
• Trade A/V
• Judging, Show
• Trade Ground Transportation
• Bundle with Club memberships
• Dont trade for entries

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FOR YOUR CONSIDERATION

• Raise profile to big shots
• Agency, media, creative
• Access to potential clients
• Do business with them later
• Undying devotion from
• ADDY Chair
• Club President, Treasurer, Board
• Parents, bosses, friends who said you wouldnt
  amount to anything

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ENOUGH ABOUT ME

• Success Stories?
• War Stories?
• Questions?
• Lunch Orders?

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• Cutch Armstrong
• cutch.armstrong_at_coxmedia.com
• 757-761-4054