Six%20Delicious%20Morsels%20from%20the%20World%20of%20Search%20Marketing

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Six Delicious Morsels from the World of Search
Marketing
Personalization
SEO Blowback
Wikipedia's Success
Power of the Widget
Biggest Mistake in Linkbaiting
Freemium Revenue
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How Personalization Will Impact Search Marketers

• Sites that users use and enjoy will garner
  more traffic
• Large domains that encompass a wide swath of
  subjects will outrank smaller sites
• Spam manipulative tactics will lose ground

Don't Be Scared
Be Prepared
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Why Wikipedia is So Successful in the SERPs (Part
1)

• Basic SE-Friendliness (titles, headers, URLs,
  etc)
• Internal Link Referencing Gone Wild (every
  relevant mention of a subject links to a single,
  canonical page on the subject)

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Why Wikipedia is So Successful in the SERPs (Part
2)

• Linking to Wikipedia is en vogue because the
  content format is consistent, the site doesn't
  display ads and it's easy to find a page on any
  subject
• SEs currently love big domains with lots of links
  it's how Wikipedia content that has virtually
  no inlinks can still outrank well-linked-to
  resources from competitors

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The Anti-SEO Mindset Online

• Members of social communities think SEO Spam
• Where to be Cautious
• Digg
• Reddit
• Netscape
• Slashdot
• Tech Bloggers
• Safe Havens
• Techmeme
• Newsvine
• Squidoo

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The Power of the Widget (Part 1)

• Widgets let your users spread your brand
• The Best Are
• Interactive
• Give Links
• Customizable
• Easy to Use

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The Power of the Widget (Part 2)
Thousands of Links are now under your control
anchor text, link location, message, landing
page, etc. Widgets are free ads that others
elect to put on their sites
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The Biggest Mistake in Linkbaiting
Targeting the Wrong Audience
There are those who link
And those who don't
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Freemium The Best Revenue Model in Web 2.0

• Give away some content/ services for free and
  offer upgraded items for a fee
• Provides the best of both worlds free content
  earns links and midshare, while paid services
  provide a revenue stream
• E.G. Wufoo, Skype, Wordtracker, FeedBurner,
  Last.fm, and even SEOmoz

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Shameless Plugwww.seomoz.org