Title: Thomas F' Darden
1SUSTAINABLE BROWNFIELD REDEVELOPMENT Green Homes
and Sustainable Communities Conference July 19,
2007
Thomas F. Darden Cherokee 111 East Hargett
Street Raleigh, NC 27601 (919) 743-2500
2Introduction to Cherokee
3Cherokee is the Leading Private Investor in
Brownfield Redevelopment
- More than 1.6 billion of
- assets under management
- Acquired more than 520
- properties since 1990
- Wide variety of property types,
- sellers, contaminants and
- regulatory agencies
- More than 250 million will be
- spent on site remediation
4Cherokee Transactions (over 500 properties to
date)
Some points represent more than one property
5Cherokees Sustainability Policy
- Our intent is to create environmentally
friendly, socially equitable, healthy places with
broad-based stakeholder input and appeal. - Conducting our business in a sustainable
manner enhances the value of our development
projects and provides us with a competitive
advantage in the marketplace.- Cherokee
Sustainability Guidelines
6Why Sustainability?
- Provides access to
- Capital, new funds and opportunities
- Public partnerships (license to operate)
- Reduces risks
- Avoid future regulations (e.g. carbon dioxide)
- Mitigate PR risks via pro-active community
engagement - Helps with planning and entitlements (faster,
better) - Creates/maintains brand value
7Putting Vision into Action
8Our Business Model is Evolving
- We continue to look for underserved markets
- We are increasingly focused on the environmental
impact of vertical development - By layering these strategies, we can support
public goals and create investment opportunities
while advancing sustainability
Small Industrial Brownfield Cleanup
Large Infill Brownfield Redevelopment
Influencing Vertical Development
Mixed-Use
Green Building
Transit-Oriented
Community Engagement and Enhancement Beyond Site
Borders
9Cherokee Sites Generate Benefits for the Wider
Community
- Remove issues associated with historic
contamination - Help manage growth
- Provide public amenities and targeted community
investments - Catalyze additional redevelopment
- Educate public and partners via demonstration
projects - Cherokee GreenHome and new corporate headquarters
inspired our California partners to undertake
similar efforts
10New Corporate Headquarters, Raleigh, NC
- Retains 60 of the existing building interior
- Reduces water use by 50 and energy use by 25
- Provides 90 of occupants with natural light
and views to the outdoors - Utilizes workstations with 82 recycled content
11Selected Cherokee Projects
12Magnolia, Charleston, SC
- 400 acres in the industrial neck of Charleston
- Former phosphate fertilizer capital of the world
stigma scared off private investment for nearly
30 years - City views property as last frontier, key
redevelopment that will help curb sprawl and help
alleviate social issues
13Magnolia, Charleston, SC
14Magnolia, Charleston, SC
- Strong partnerships with the City of Charleston
and other stakeholders - Master Plan developed through public charrettes
- Focus on incorporating 5 historically isolated
communities - Final plan focuses on mixed-use, mixed-density
with - 1000 residential units for a variety of income
levels - Significant retail and office uses
- 130 acres devoted to parks and public space
- Enhanced wetlands
15Former Gates Rubber Facility, Denver, CO
- 50-acre Gates Rubber factory site with fourteen
buildings - High profile infill site with significant
manufacturing contamination - Numerous stakeholders
- Extensive re-entitlement and public financing
required
16Achieving Denvers Community Vision Via
Transit-Oriented Development
- Creates the regions premier
mixed-use, infill TOD - Integrates with surrounding neighborhoods
- Affordable housing 10 of for- sale and 20
of for-rent units - Incorporates historically significant
resources
Gates TOD represents a singular opportunity
high density housing, employment ... perfect
blend of uses and access to create a model TOD -
Blueprint Denver Plan
17 Cherokee Denver - RTD Station
Denver, Colorado
18Kanawha, Fort Mill, SC
- William McDonough and the Museum of Life and the
Environment - 350-acre mixed-use community
- Buildings use 50 less fossil fuel
- Partnering with conventional homebuilders on
green building
- On-and off-site renewable energy
- Connections to future regional greenway and
bike/walking trails - Plans for on-site agriculture
19Cherokee Sites Generate Benefits for the Wider
Community
20The Way Forward From Here
21Lingering Barriers, Limitations and Concerns
- Restrictive codes and planning regulations
- Short- vs. long-term costs/benefits
- Limited pool of innovative developers,
contractors and service providers - Market demand for transformative projects
- Our role as investor/land developer vs. builder
- NIMBY-ism and miscommunication with public
- Tenant expectations
22Lessons Learned
- Achieving sustainable redevelopment requires
- Committed partners with shared goals
- A consistent process (exact outcomes will vary
with site and local conditions/priorities) - Clear internal vision, definitions and direction
from Cherokee - Ongoing education (internal and external)
- Early, frequent communication with all
stakeholders - Non-traditional partners
- Creative thinking and hard work
- Mid-course corrections can happen
- Chosen strategies should be synergistic and
enhance overall project economics
23New Directions and Opportunities
- Going forward, Cherokee will increasingly
- Influence vertical development
- Focus on TOD as a company-wide initiative
- Foster communication and diversity via
non-traditional partnerships - Reduce greenhouse gas emissions associated with
our operations and projects - Renewable energy feasibility studies for all new
assets - Design all buildings on Cherokee sites to meet
high-performance standards