Title: Outsourcing Market Research & Why India - PowerPoint PPT Presentation

Description: Market Research plays a pivotal role in determining the success of many businesses. The importance ranges from estimating the market size, assessing the market share of key competition players, understanding the market potential for a specific product or service and extends up to endless objectives. Applying market research methods and tools will yield measurable results on conducting a market research study. Using various data acquisition tools and statistical analysis and models, a Quantitative research approach can make this happen. Quantitative market research method is used to estimate the market size, market segmentation, to identify the drivers of brand recall, to understand the consumer usage and attitude, consumer behavior and purchase decisions. – PowerPoint PPT presentation