Title: Transit Media Advertising In Gujrat - PowerPoint PPT Presentation

Description: Benefits of transit advertising: • Extensive reach: Vehicles like buses, cabs and auto-rickshaw cover wide range of areas of the city. Be it small gullies or national highways public transport cover majority of areas giving high exposure and reach to the product advertised. • Geographic targeting: The advertisers can carefully pick locations, areas and other transport precincts to target a defined group of audience. • Frequency enhances familiarity: The target audience, who uses public transport on daily basis such as office commuters and students, get exposed to the brand advertisement at least twice a day. The ride lasts for a minimum of 15 minutes to maximum 45 minutes; this daily exposure to the advertisement enhances familiarity for the brand and influences the consumer's purchase decision. – PowerPoint PPT presentation