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Title: NBA: The World’s Most Tech-Savvy Sports League? - PowerPoint PPT Presentation
Description: The NBA achieved new attendance (22 million) and global fan engagement records last season (more than a billion viewers around the world tuned in at some point). A mobile-focused digital approach that engages fans in enticing new ways contributed to the League’s success. Melissa Brenner, the NBA's executive vice president of digital media, says, "We're bringing the globe courtside." The NBA improved League Pass, their live-streaming program that allows fans to watch games in all markets, significantly in 2017. More cameras were added in every arena, and Mobile View, which delivers tighter, zoomed-in angles for smaller screens, was introduced as well, more than a third of members watch on mobile devices. – PowerPoint PPT presentation
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