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Title: MKT 431 FG Course Experience Tradition / tutorialrank.com - PowerPoint PPT Presentation
Description: For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+ FINAL EXAM MKT431 (10 points) – Fill in the Blank Student’s Name _____ ____________________ 1. Unlike traditional research, the entrepreneurial approach recognizes that customers are emotional, not just rational, and their feelings and instincts influence their __________. 2. Word of mouth (WOM) is essentially a ________ _________ with information passing from one individual to another, then to another—the oldest method of marketing in a snail-mail world. – PowerPoint PPT presentation
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