Corporate Social Responsibility CSR in India

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Corporate Philanthropy Corporate
Sustainability Bridging the gaps A presentation
by Dr. S. K. Panda, IAS Joint Secretary,
Department of AYUSH, Government of India 19th
August 2009
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Corporate Philanthropy Sustainability

• What is sustainable ?
• Organization, Country and World
• Corporate and Society
• Corporate can not succeed in a society that is
  failing
• Sustainable development
• Major areas of concern
• Environmental degradation
• Consumption at a rate higher than the nature can
  replenish
• Leading to Pollution, carbon emission, global
  warming
• Social exclusion
• Growth with distributive justice
• Indian scenario

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Genesis of Social exclusion

• Industrial revolution
• Necessitated access to Institutions for acquiring
  skill
• Critical for enabling individuals to exploit
  market
• Deprivation getting widened with advancement of
  science technology
• Impact of Literacy, Public awareness, Panchayati
  Raj, Television, change in social values and
  mindset
• High expectations leading to frustration- anger-
  violence
• Areas of concern for the society
• Poverty
• Reduction is slow, relative deprivation widening
• Unemployment
• Rising, Job less growth, farmers suicide
• Limitations of market in ensuring growth with
  equity
• Who will do it ?
• Constitutional provision
• Can Business afford to remain a mute spectator ?

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Responsibility of the Corporate towards the
Society

• Giving back to the Society
• individual, groups, organizations
• Objectives of Business
• To make profit
• Classical- Milton Friedman
• Business can not succeed in a society that is
  failing
• Need a re look in a developing democracy
• Paradigm shift for making the development
  sustainable
• Planet and People to be included with Profit
• 3 Ps Triple Bottom Line(TBL) approach
• Responsibility of the business towards the
  society is getting redefined
• CSR is emerging as a
• Long-term empowerment based imperative,
  rather than as a short term charity
• Capacity building
• Quality health and education
• Mindset

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CSR in India - recent trends

• Perception has been changing
• Policy on CSR, earmarking fund for CSR activities
  
• Public sector
• Nava Ratna Companies
• Private Sector
• Dealing with steel, cement- interest visible
• Special features
• Mobilization of voluntarism among the employees

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CSR making meaningful differences

• Trauma Centers for relief of the accident victims
• Life line Foundation and Axis Bank CSR
  interventions
• Welfare of Children-Nutrition, health, education
• Askhay Patra Foundation and IT majors Serving
  Mid day meal
• Sanitation
• Biocon foundation sanitary latrine

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CSR - future

• Strength of Corporate
• Ability to manage resources (finance, material,
  men) more efficiently on a long term basis
• Can be availed for optimizing use of public
  resources
• For bridging gaps on Last mile connectivity
  basis
• Need for Synergy of action
• Corporate, Government and Civil Society
• Strategy to be based on
• Encouraging and Facilitating
• For change in mindset
• Working together by joining hands

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THANK YOU For your kind attention

• THANK YOU
• For your kind attention