Innovation and Technology Management

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InnovationandTechnology Management
AIM Conference, June 28th - July 1st, 2001,
Madrid Fritz
Fahrni
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Technology Revolution and Changes in Economy
1. New Economy What is it?
2. Old Economy So what?
3. The Role of Innovation
4. The Role of Technology
5. Implication for Management
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The New Economy
Growth
New Economy
AOL
Netscape
New Markets
B to V
dynamic
Internet
Nasdaq
Microsoft
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Driving Technology in the New Economy
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Technology Revolution and Changes in Economy
1. New Economy What is it?
2. Old Economy So what?
3. The Role of Innovation
4. The Role of Technology
5. Implication for Management
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The Old Economy (1)
Slow Growth
Restructuring
Mergers
backward
Closing sites/factories
Shifting to lowcost countries
Salary dumping
Low Tech
Non-attractive
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Basic Human Needs (Maslow) Our Markets
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Technology Revolution and Changes in Economy
1. New Economy What is it?
2. Old Economy So what?
3. The Role of Innovation
4. The Role of Technology
5. Implication for Management
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Grow/Renew or Die?
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What is the Right RD Investment?
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Success Ability to Innovate
Product-/Market-Success
time
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To change the rules to escape the common belief
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Entrepreneurial Success Technology AND Market
Management
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Technology Revolution and Changes in Economy
1. New Economy What is it?
2. Old Economy So what?
3. The Role of Innovation
4. The Role of Technology
5. Implication for Management
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Technology in the Machinery Industry (1)
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Life Cycle of a Key Capability
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Renewal of Key Capabilities
through combining (Bundling) old AND new
technologies bring success entrepreneurial
challenge
Examples Food Industry Building Industry,
Clothing Industry Health-Industry Communication
Print Technology
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Technology Revolution and Changes in Economy
1. New Economy What is it?
2. Old Economy So what?
3. The Role of Innovation
4. The Role of Technology
5. Implication for Management
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Technology and Innovation
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The new Entrepreneurial Challenge
New Entrepreneurs needed Success
is based on - much more knowledge and
knowhow - new technologies - new methods and
tools - new competitive dimensions -
with same human beings - with same values
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Steps Within the Knowledge-Creation Process
Knowledge Enabling The Knowledge-Creation Steps
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Knowledge Enablers
Knowledge Enabling The Knowledge-Enablers
A) Instill / Maintain Curiosity and Vision
B) Manage Conversation
C) Mobilize Activists
D) Create the Right Context
E) Globalize Local Knowledge
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Knowledge Enabling The 5x5 Grid
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Quality of Leadership
Styles of Leadership
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Consequences for Entrepreneurship
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From Quality to Business Excellence
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Key Elements of Corporate Culture
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Summary and Trends
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