Aristotle

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Aristotles ThreeRhetorical Appeals

• Examining the Science
• of Persuasion
• through Advertising

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Ethos

• Ethical Appeal
• Depends primarily on the credibility of the
  rhetor (a master of rhetoric)
• Plays upon the listeners ideas of what is right
  and just
• Speaker-centered

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Pathos

• Emotional Appeal
• Depends upon ability of the rhetor to create a
  profound, deeply personal connection between the
  listener and the topic of persuasion
• Reader-centered

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• LOGOS

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Logos

• Logical Appeal
• Depends upon ability of the rhetor to present
  orderly and conclusive evidence in favor of
  his/her topic
• Argument-centered

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More Cool Pics

• Guess the appeal. Is it effective?

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Henrys Speech to the VA Convention

• ETHOS
• No man thinks more highly than I do of the
  patriotism, as well as abilities, of the very
  worthy gentlemen who have just addressed the
  House

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Henrys Speech to the VA Convention

• PATHOS
• give me liberty or give me death!

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Henrys Speech to the VA Convention

• LOGOS
• Has Great Britain any enemy, in this quarter of
  the world, to call for this accumulation of
  navies and armies?

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Homework

• Examine Thomas Paines The Crisis. Find one
  example of each of Aristotles three appeals
  somewhere in the text.
• Copy each sentence onto your paper, then explain
  how it employs ethos, pathos, or logos in its
  argument.
• No doubles please find three sentences.