The Role of Behaviour Change in Reducing CO2 Emissions Liz Ampt Sinclair Knight Merz, Adelaide

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The Role of Behaviour Change in Reducing CO2
Emissions Liz AmptSinclair Knight Merz,
Adelaide

• Written while at Steer Davies Gleave

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In the beginning________________________________
____
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Supply management
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Demand management
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Supply Management

• Growth in demand for utilities or services
• More supplied
• Roads
• Energy
• Water
• Space for waste
• Worked well while there were supplies
• Still needed to some extent

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Demand management

• Changes to reduce the negative impact of a
  utility or service, without construction of major
  infrastructure
• Can be designed to
• Reduce the peak load/demand
• Cut the peak load/demand
• Cut the total load/demand

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Demand management

• 5 main approaches
• Regulation
• Pricing
• Technological changes
• Education and awareness
• Minor infrastructure
• All of these are external to the individual top
  down
• Value is in relatively immediate effect
• Problem can be in longevity of change

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Behaviour change

• People changing because of personal knowledge or
  understanding
• 2 main approaches
• Both originally at a community level
• Now converted to an individual level
• Social marketing - knowledge
• Community development approach- knowledge
  understanding

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Social Marketing
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Community Development
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Social marketing

• Offering individuals information and materials
  that will make change easier, e.g.
• Timetables
• Low flow shower heads
• ve gives more wide-spread knowledge
• -ve generally little regard for fitting in with
  lifestyles/ abilities

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Community development

• A conversation to consider which changes are best
  for the person and household
• ve - changes fit lifestyle -
  changes likely to be self-sustaining
  - people can work out extra changes
  - people can diffuse the message
• -ve takes more time and cost in short term

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Conversation process

Introduction

Establishment


Last time in car and didnt
want to be?

Hassles getting around
town
?


Conversation

Resources to assist
change


Action Plan


Resources sent and
behaviour change

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Unexpected community benefits

• Social benefits
• Get to know other people
• Self-organised change
• Economic development benefits
• Shop locally
• Health outcomes in transport
• Weight loss

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Behaviour change community development

• Works because it begins with the individual
• The changes fit around their lives
• Because the individual understands the principles
• They can describe (reinforcement) the changes to
  others (diffusion)
• There is less need for incentives
• Ideal to add value to top-down demand management

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