1.02 Discuss the impact of sports and entertainment marketing on the economy.

1
1.02 Discuss the impact of sports and
entertainment marketing on the economy.
2
Marketing

• The process of developing, promoting, pricing,
  and distributing products in order to satisfy
  customers needs and wants.

3
Products

• Include both goods and services

4
Goods

• Goods are tangible objects that are useful to
  consumers.
• Examples tennis rackets, soccer balls, uniforms.

5
Services

• Services are intangible and include tasks or acts
  performed for a customer for a price or fee.
• Examples Going to a Broadway play or to a NASCAR
  race.

6
Sports Marketing

• The involvement of sports to develop, promote and
  distribute goods and/or services to satisfy the
  wants and needs of consumers.
• Includes sponsorship, endorsements, promotion,
  and fan clubs.

7
Professional Teams

• Basketball L.A. Lakers
• Football Carolina Panthers
• Hockey Carolina Hurricanes

8
Collegiate and Scholastic Teams

• UGA-University of Georgia
• FSU-Florida State University
• University of Miami

9
Venues Arenas, Stadiums, Coliseums, Speedways

• Verizon Amphitheater
• Lowes Motor Speedway
• Cricket Arena

10
Commercial Facilities

• Marina Boat Land

11
Health Clubs

• Golds Gym
• YMCA
• Triangle SportsPlex
• Ladies Fitness and Wellness
• Quincy Roberts Elite Fitness Center

12
Recreation

• Aerobics
• Soccer
• Basketball
• Swimming
• Area parks

13
Camps

• Tennis Camp
• Basketball Camp
• Soccer Camp
• Camp Thunderbird

14
Professional Individual Sports

• PGA
• World Tennis Association
• PBA

15
Professional Individual Sports

• Running
• Swimming
• Golf
• Bowling

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Amateur Sports

• AAU-Amateur Athletic Union

17
Agencies

• MLB-Major League Baseball
• NBA-National Basketball Association
• NFL-National Football League
• NCAA-National College Athletic Association
• SEC
• ACC

18
Sport Support Services

• NASCAR Winston Cup Racing Wives Auxiliary

19
Sporting Goods Industry

• Sports Town
• Asics
• Nike
• Adidas
• Diadora

20
Sport Sponsors

• Coca-Cola 600
• Cadillac sponsoring the PGA Tour
• Wachovia Cup Tournament at Quail Hollow Country
  Club

21
Sports Media

• Sports Network
• Fox Sports Net
• ESPN Radio

22
Entertainment Marketing

• Involves the use of entertainment to develop,
  promote and distribute goods and/or services to
  satisfy the wants and needs of customers.

23
Music Industry

• Maverick Records
• PSE Records
• JMG Records
• Quincy Jones

24
Movie Industry

• Warner Brothers
• Disney
• Actors

25
Theme Parks

• Six Flags
• Family Fun Center
• Carowinds Theme Park

26
Radio Industry

• FM
• AM
• Country
• Rap
• Hip-hop
• Jazz
• Sirius satellite radio

27
Film Industry

• Sundance Film Festival

28
Television Industry

• Dawsons Creek is filmed in the Wilmington area

29
Dramatic Arts Industry

• Childrens Theatre
• Adults Theatre
• Belk Theatre

30
Video Game Industry

• X-Box
• Nintendo
• Sony
• Sega

31
Fine Arts and Science Industry

• Smithsonian Museum
• Mint Museum

32
Night Club Industry
33
Literacy Industry

• Library
• Internet
• Books

34
Casinos Industry

• Las Vegas
• Reno
• Harrahs

35
Hobbies/Craft Industry
Southern Christmas Show
36
Trends in Sports Entertainment

• Sports
• Naming Rights
• X-Games
• Sport Specific Channels

• Entertainment
• Internet Web Casts
• MP3s
• DVDs

37
Importance of Sports and Entertainment

• Generates about 213 to 350 billion in revenue.
• Approximately 800 million people viewed the 2002
  Super Bowl.
• The average attendance per NFL game is 66,000.

38
Importance of Sports and Entertainment

• In 2000, approximately 16,346,710 people watched
  a NFL game.
• The NFL has 17.6 billion in television deals
  with CBS, FOX, ABC, and ESPN.
• The NBA average is about 16,804 attendants.
• The average MLB attendance is 20,000,000 per year.

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Importance of Sports and Entertainment

• Over 35 million people visit Walt Disney World
  each year.
• The Titanic, the movie, grossed almost 1 billion
  in global ticket sales.

40
Importance of Sports and Entertainment

• Over 95 million American households own a VCR.
• Over 30 million American households own a DVD
  player.
• 68 of Americans subscribe to cable TV.