New Hampshire Dance Institute

1
New Hampshire Dance Institute

• Paul Drennan
• Sean Nadeau
• Lindsey Tishler
• Brooks Johnson
• Ellen Plastridge
• Alison Considine
• Marabeth Farmer

2
Problem Statement

• New Hampshire Dance Institute needed a new
  marketing look for their non-profit organization.
  They needed materials that would present their
  program in such a way that individuals and
  companies would want to contribute funds.

3
Objectives

• Gather information about NHDI and their program.
• Create a promotional package for NHDI to present
  to companies
• Create a new logo
• Create an updated brochure

4
Methodology

• We researched NHDI thoroughly by answering
  specific questions provided by our faculty
  advisor.
• All of the team members attended at least one
  NHDI class to observe the NHDI program in action.
• Then, we broke into two groups, the graphic team
  and the text team.
• The graphic team worked on creating a new logo
  while the writing team worked on writing the text
  for the brochure.

5
Methodology Cont.

• The group then presented all the ideas at an NHDI
  board meeting for input from board members.
• We presented brochure cuts, 3 different
  stationary samples, wording for the brochure,
  testimonials, and pictures
• All of this information provided us with what we
  needed to create our final product.

6
Assumptions

• Material created will be used in the near future
  to reach potential donors.
• NHDI will use the new logo that we will create.
• All stakeholders will provide ample input for
  materials created.

7
Limitations

• Time constraints
• Finances

8
Discussion

• We designed this brochure specifically to help
  fulfill NHDI goals for fundraising by using a
  well designed and executed brochure.
• They wanted something fun and eye catching. We
  gave them a selection of three different color
  schemes, and they chose the purple and orange.
• We created an eye catching half moon cut in the
  brochure that will set NHDIs brochure apart from
  other brochures.

9
Conclusion

• All promotional material was presented to the
  board and received their approval.
• The board values our work they demonstrated this
  by applying for a grant that would provide funds
  to print the materials we have created.

10
Recommendations

• NHDI should implement the material created by the
  SBA team
• NHDI should evaluate the material after a one
  year period
• NHDI should continue to test new ideas