Goals of the project Main scenarios and personas Current design, including how/why it differs from the low-fi prototypes Demo of the interactive prototype Biggest lesson learned so far Summary

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Goals of the project Main scenarios and personas
Current design, including how/why it differs
from the low-fi prototypes Demo of the
interactive prototype Biggest lesson learned so
far Summary
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SFMOMA-DAMDigital Asset Management SystemSan
Francisco Museum of Modern Art

• Margo Dunlap, Thoreau Lovell, Joanna
  PlattnerSIMS 213 March 22, 2001

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Project Goals

• Deliver prototype Digital Asset Management (DAM)
  system that will facilitate
• Determining what digital images exist
• how they can be used (rights)
• requesting copies of the images
• Creating and documenting digital image files
  following museum standards
• Long-term preservation of digital master files

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Goals (continued)

• Support two departments whose primary goals
  are
• Catalog SFMOMAs collection create, store
  distribute surrogate images (digital analog)
  verify image use rights permissions
  (Collections Information Access Dept.)
• Create multi-media educational materials, such as
  interactive cd-roms (Interactive Educational
  Technologies Dept.)
• As well as
• Other museum staff (Curators, Advertising
  Promotions, Museum Store, Volunteer Newsletter,
  etc.)

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Problem Statement

• Existing collections management system doesnt
  scale to meet increasing demand for digital
  images
• too hard to use
• expensive
• only includes permanent collection art works
• Undocumented digital image files are scattered
  throughout the organization
• Users check up to 7 places for images
• Poor communication between departments

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Proposed Solution A DAM System Consisting of

• Web interface
• Database for storing metadata about digital
  images, their creation, and use
• SQL Server
• Scripts to connect the two into a single
  functional system
• Active Server Pages

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Users

• Two broad classes of users
• Users who need to create and manage digital
  images
• Users who want to find and request use of digital
  images.

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Personas (1 of 4)

• Anton Bellatino (P) is 28 years old and he loves
  his job. He's a digital imaging specialist at
  SFMOMA. He spends virtually 100 of his time
  creating digital images of artwork, using either
  a digital camera or a scanner, and then
  processing them with Photoshop. What he likes
  most about his job is the art. Anton loves
  media, particularly films. One of the things he
  likes about living in San Francisco, is that he
  can go to 2 or 3 movies a week. His tastes range
  from obscure European films shown at Goethe
  Institute to art films shown at the SF Art
  Institute, to Spike and Mike's Animation
  Festivals, to Hollywood action films.

Primary Persona
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Personas (2 of 4)

• Ken Wong is 41 years old. He is practical, drives
  a pre-owned Toyota and wears Edie Bauer clothes.
  He is a technically savvy collections
  administrator at SFMOMA, who enjoys using his
  home computer to track his family's finances and
  access the internet. He is self-taught and would
  prefer to figure problems out on his own rather
  than asking for help. Ken studied art and
  mathematics as an undergrad. Recently he
  completed a graduate level arts management
  program at USF. He is ambitious and eager to make
  a name for himself.

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Personas (3 of 4)

• Robin Foster (P) is 36, married, and lives in
  Oakland. Born in Portland, educated in Seattle,
  and now living and working in the SF Bay Area,
  Robin has always lived on the West coast and
  would like to keep it that way. After finishing
  her BA at the University of Washington in
  Communication, she worked as the project manager
  for the Seattle Art Museum's Open Studio project,
  which focused on teaching artists and arts
  organizations how to create Websites and to
  analyze the impact of technology on culture.
  Shes proved herself to be a good manager and an
  inspiring team leader.

Primary Persona
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Personas (4 of 4)

• Sophie Lindstrom is 27 years old and she's been
  working at SMOMA for 3 years. She moved to the
  Bay area 3½ years ago, after finishing her MFA at
  the Rhode Island School of Design. She new she
  was smart and creative, friendly and considerate,
  and that her contacts from school wouldn't hurt.
  Her timing was good and her confidence paid off
  when she was hired as a Curatorial assistant in
  the photography department at SFMOMA. She is
  sophisticated, but not a snob. She uses the Web
  at work for research and she uses email for
  professional correspondence, but she's never
  bought into all of the hype about the internet
  and technology in general.