E-Busines

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E-Busines E-Commerce
Williams, B.K, Stacy C. Sawyer (2007). Using
Information Technology A Practical Introduction
to Computers Communications. Seventh Edition,
McGraw-Hill, New York. ISBN-13 978-0-07-110768-6
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Learning Outcomes

• Pada akhir pertemuan ini, diharapkan mahasiswa
• akan mampu
• Menjelaskan pengertian e-business dan
  e-commerce, jenis-jenis e-commerce (C2)

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Outline Materi

• Databases The Digital Economy E-Business
  E-Commerce
• Using Databases to Help Make Decisions

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E-Business

• The use of electronic network and assosiateed
  technologies to enable, improve, enhance,
  transform, or invent a business prosess or
  business system to create superior value for
  current or potential customer

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Databases The Digital Economy

• E-Commerce
• The buying and selling of products and services
  through computer networks
• Examples of some e-tailers (electronic
  retailers)
• www.amazon.com sells books and music online
• www.sees.com sells candy online
• www.ebay.com connects buyers with sellers online
  using online auctions

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Databases The Digital Economy

• Innovative e-tailer technologies make online
  shopping easier
• One-click option
• Allows you to click on an item and immediately go
  to the check-out process
• 360-degree images
• Allow you to see all sides of an item
• Order tracking
• Bar codes are assigned to items being shipped
  that allow customers to check shipping progress
  via the internet
• Shop bots
• Are programs that help users search for a
  particular product of service

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Databases The Digital Economy

• Types of E-Commerce
• Business-to-business (B2B)
• A business sells to other businesses using the
  internet or a private network to cut transaction
  costs and increase efficiencies
• Business-to-consumer (B2C)
• A business sells goods or services to consumers
• Consumer-to-consumer (C2C)
• Consumers sell goods or services directly to
  other consumers with the help of a third party,
  such as eBay.

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Using Databases to Help Make Decisions

• What are the qualities of good information?
• Correct and verifiable
• Complete yet concise
• Cost effective
• Current
• Accessible

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Using Databases to Help Make Decisions

• Most organizations have 6 departments to which
  information must flow
• Research and development
• Production (or operations)
• Marketing and sales
• Accounting and finance
• Human resources (personnel)
• Information systems (IS)
• Information flows horizontally between departments

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Using Databases to Help Make Decisions

• Besides the 6 departments, many organizations
  also have 3 levels of management
• Strategic-level management
• Top managers concerned with strategic or
  long-term planning and decisions
• Tactical-level management
• Middle level managers who make decisions to
  implement the strategic goals set for the
  organization
• Operational-level management
• Low-level supervisors make daily operational
  decisions
• Information flows vertically between management
  levels

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Using Databases to Help Make Decisions

• Decentralized Organizations a new structure
• Employees increasingly telecommute some staff
  have no desk or office at work
• Employees communicate with each other more via
  email than in person
• Companies use Groupware CSCW (computer-supported
  cooperative work) systems to enable cooperative
  work by groups of people
• The management structure is flattened as
  employees are given more authority to make
  day-to-day decisions

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e-Business is Interdisciplinary

• Management information systems
• Accounting and auditing
• Management
• Business law and ethics
• Others

• Marketing
• Computer sciences
• Consumer behavior and psychology
• Finance
• Economics

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Spectrum Value e-Busines

• Efficiency

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Spectrum Value e-Busines

• Effectiveness

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Spectrum Value e-Busines

• Reach

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Spectrum Value e-Busines

• Structure
• Konsep brick-and-morter menjelma menjadi
  click-and-morter telah mengubah prilaku
  perusahaan dalam pendekatan bisnis
• Opportunity
• Terbukannya peluang yang lebar bagi pelaku
  bisnis untuk berinovasi menciptakan produk-produk
  atau jasa-jasa baru akibat ditemukannya teknologi
  baru dari masa kemasa