Sports and Entertainment Marketing - PowerPoint PPT Presentation

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Sports and Entertainment Marketing

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Tags: entertainment | ethics | marketing | sports | tourism

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Title: Sports and Entertainment Marketing

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Sports and Entertainment Marketing

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Sports and Entertainment MarketingHistory

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Sports and Entertainment MarketingRationale

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Sports and Entertainment MarketingRationale
(continued)

Little league sports bring large sums of money to
communities of all sizes.
In 2006, a family of four could expect to pay an
average of 352 to attend one Chicago Cubs
baseball game.
Sports and Entertainment brings money to the
hotel, restaurant, retail, and service station
industries

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Sports and Entertainment MarketingRationale
(continued)

Sports and Entertainment Marketing
an exciting strategy to teach all of the
essential Marketing concepts!

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Concepts Covered in Sports and Entertainment
Marketing

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Sports and Entertainment MarketingCurriculum

Importance of S E Marketing/Overview of Sports,
Entertainment, and Recreation Marketing
Economic and Social Impact of College athletes
Big League Professional SportsComplete with
Agents, Managers, Landing a Team, and Ethics
Marketing Athletics through public speaking,
Public Relations, Book Publishing, and Fan Clubs

Associating Athlete of Special events (Charities,
Camps, One-Day seminars
Role, Operation, and Cast of a Sports Marketing
Firm
Entertainment Industry Including Movies,
Television, Concerts, the Arts, Annual Events,
and Entertainment Awards
Customized Entertainment, Information Technology,
and Marketing Entertainment to the world

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Sports and Entertainment MarketingCurriculum

Recreation Marketing including Travel and
Tourism, Resorts, Theme Parks, and Careers
Marketing Plans for Sports and Entertainment-Mark
eting Research-Developing a Marketing
Plan-Advertising and Promotions- The Bottom
Line
Product Research and Development

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Sports and Entertainment MarketingResources

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Sports and Entertainment MarketingProjects

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Sports and Entertainment MarketingProjects

Music/Concert Assignment
Look up your favorite singer or group using any
reliable source, and write a one page report
about the singer or group.
Write two paragraphs explaining the type of music
your singer or group produces
Design a T-Shirt for your singer or group
How much would you be willing to pay for a
concert to see your singer or group?
Design the front and back of a ticket for the
concert
What items will you make available to purchase
from a fan club?
Present your creation to the class

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Sports and Entertainment MarketingProjects

Project Using a Newspaper
Play Jeopardy by asking questions from different
color-coded sections of the newspaper
Students summarize articles from Sports and
Entertainment section
Students design a news collage using the
newspaper highlighting current events
Teams of students study the newspaper sections
and give a newscast highlighting newsworthy
events
Each student makes up current event questions for
sports and entertainment using the newspaper or
Internet

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Sports and Entertainment MarketingProjects

State Tourism Project
Research a state and determine which
characteristics of that state will be advertised
for tourism
Design a bumper sticker, coffee mug, T-Shirt, or
other item to use for state promotional purposes.
Give a presentation that focuses on reasons for
tourists to visit their state.
Design a brochure to advertise their state
TIME 3-5 class periods
Group Size 2-4 students
Materials Brochures from travel
agencies, road atlases, vacation guides, 800
numbers for state tourism, state resource
materials
Background Tourism is big business for many
states. Advertising for tourist dollars has
become very creative and intense.

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Sports and Entertainment MarketingProjects
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Preparation Gather atlases and tourism
materials from travel agencies. Gather 800
numbers from students to call for state tourism
info. Possibly have a travel agent speak to the
class about tourism for different states.
Procedure
Group decides on a state
Group develops a promotional item, brochure, and
a presentation for class to advertise their state
Gather resource materials to use when preparing
their presentations
Students give presentations to the class in which
they highlight info about the state they have
chosen, show their promotional items, and hand
out their brochures.
Assessment Groups will receive three grades for
this project