Marketing

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Marketing
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Today

• What is a market?
• What is marketing?
• Role of Marketing
• Marketing Objectives
• Marketing Activities

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What is a market?

• Any place where buyers and sellers meet

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What is Marketing

• Marketing is the management process responsible
  for identifying, anticipating satisfying
  consumer requirements profitably

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What is the Role of Marketing

• To identify, anticipate and satisfy customers
  needs
• Providing customers with desired goods/services
  profits
• To ensure customer awareness or goods/services

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Marketing Objectives

• Target a new market or market segment
• Achieve or maintain market share
• Develop new range of products
• Improve image of product

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Marketing Activities

• Market Research
• New Product Development
• Selling
• Pricing
• Promotion and Advertising
• Preparing Publicity Information