Understanding the Unique Elements for Outdoor Digital Sign Deployment

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Understanding the Unique Elements for Outdoor
Digital Sign Deployment
Robert Molloy, President CyberResearch, Inc.
Branford, CT USA Presented at the Digital
Signage Show New York, New York November 11,
2009
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Robert Molloy, President CyberResearch, Inc.
Branford, CT USA Presented at the Digital
Signage Show New York, New York November 11,
2009
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Understanding the Unique Elements for Outdoor
Digital Sign Deployment
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Cost vs. Performance
Whats The Difference?

• Consumer LCD displays.
• Commercial digital information displays/DID.

• Industrial Displays.

• Outdoor sunlight readable displays.

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Sunlight Readability
An LCD Display can appear washed-out because of
high ambient light levels.
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Sunlight Readability
Active Display Enhancement

• If you double or triple the brightness of the
  backlight, you will also double or triple the
  energy consumption of the backlight. You will
  also double or triple the amount of heat
  generated.

• The more heat that is generated by the by the
  backlight the more power will be consumed by the
  temperature control system in its efforts to cool
  the backlight.

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Sunlight Readability
Passive Display Enhancement
Each time light passes from one medium to another
(i.e. from air to glass or from glass to air), 4
of the light is reflected. In a monitor with
anti-reflection coated glass, over 8 of incident
light is reflected( left) versus only 0.2 with
AR-Bonding (right). Note Without the benefit of
either anti-reflection coated top glass or AR
Bonding over 12 of incident light is reflected
Learn more Google LCD optics 101 by 3M
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• Vandal resistant fasteners.

• Mechanical lock.

• Alarm systems.

• Other security measures.

• Sacrificial Glass.

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ck
What does it takes to build a rugged sunlight
readable digital signage display which can
withstand the demands of all-weather outdoor 24/7
operation (including solar radiation, heat, cold,
dust, wind, rain and snow) ?
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• Modular easy to service components and remove
  internet based performance monitoring systems can
  help ensure trouble free operation.

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• Careful consideration should be given to
  orientation, tilt and shading.

• Smart location can prolong LCD life.

• Improve image viewing quality.

• Reduce long term operation and maintenance cost.

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• A rule of thumb is that for a display in direct
  sunlight, approximately 1/3 of the heat is
  generated by the backlight and 2/3 by solar
  radiation.

• The greater the power consumption the more
  it will cost to power the display over its
  lifetime.

• Solar powered energy efficient outdoor sign
  protect the environment and save money

• Most cost effective passive display
  enhancement is shade

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• Deliver targeted promotions at the right time and
  place.

• Personalize your communications on a one-to-one
  basis.

• Engage your customer and reduce perceived wait
  times.

• Provide compelling content to enhance the
  customer experience.

• Build your brand and generate more repeat
  business.

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• Drive-thru Menu Boards

• QSR Preview Menu Boards Kiosks

• Gas Station / Convenience Stores

• Outdoor Dining / Sports Bars

• Food Service / Cafeterias

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• Theme Parks / Way Finding

• Sports Stadiums / Arenas / Events

• Hotel / Casino / Race Track

• Golf Course / Rock Concerts

• Performing Arts / Theaters / Museums

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• Airport Facilities

• Train / Subway / Bus Stations

• Highway Toll Plaza

• Bus Shelter Street Furniture

• Cruise Ship / Ferry Docks

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• Retail Digital Signage

• Shopping Malls

• University Campus

• Trade Shows / Exhibit Halls

• House of Worship / Hospitals

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• Outdoor Home Theater

• Patio / Deck / Barbecue

• Sports Bars / Night Clubs

• Yachts / Swimming Pools / Spas

• Luxury Box Instant Replay

720P/1080P FHD
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• Public Buildings / Parking Lots

• Military Bases / Hospitals

• RD Laboratories / Training Simulators

• Petrochemical / Offshore Platforms

• Manufacturing / Process Control

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• Its all about the customers experience and
  optimizing the business process.

• Target high ROI applications.

• Dont just thing reduced cost. Also think
  increased top-line revenue and bottom-line profit.

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Summary

• If you have an application with high ROI
  potential, you cant afford to delay the start of
  your learning curve.

• Start Small but Think Big.. the Important Thing
  is to Start

• Imagine the possibilities.