THE PROS AND CONS OF OUTDOOR SIGNAGE RENTALS

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THE PROS AND CONS OF OUTDOOR SIGNAGE RENTALS

• By BIG DIGITAL

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• Outdoor signage rentals are a great short-term
  advertisement option that gives your business
  flexibility and control over your promotion or
  marketing campaign, with a time commitment that
  suits your needs and budget. Electronic or
  digital signs are highly effective for businesses
  of all sizes, including churches and
  institutions. They are one of the most cost
  effective options for small companies to promote
  their businesses. Digital signs allow your brand
  to showcase high quality content in front of a
  critical audience of potential customers near
  you, for much less than conventional forms of
  advertising, including posters and billboards.
• Having an outdoor digital sign is like investing
  in your own personal media outlet at your
  storefront, trade show, or other location.
• Considering that the value of traditional
  advertising is measured in CPMcost per thousand
  impressionsdigital signs cost about 85 cents per
  impression, compared to 12 dollars for radio and
  21 dollars for television. Many businesses are
  able to reduce their advertising budgets by
  including digital signage for short-term or
  long-term purposes.
• Here are some other benefits of outdoor digital
  signage

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• Increased Exposure
• Outdoor digital signs are one of the best ways to
  reach prospects at a point where they can act on
  your message. A successful advertising approach
  is one that can reach the right audience at the
  right time. The addition of a digital sign at
  your storefront or in a trade show increases the
  frequency at which passing traffic can view your
  ad. This increased exposure is difficult to
  achieve with conventional advertising channels
  that are more expensive.
• Digital displays take advantage of motion, vivid
  colour, and contrast, which are all elements that
  draw the human eye. This is important to redirect
  your traffics attention to high-value areas to
  increase conversions and sales.

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• Greater Control Over Your Message
• The content delivered through digital signs can
  be easily adjusted in terms of both the message
  and timing. Compared to TV or radio ads that
  replay the same content for an agreed duration,
  or billboards and other print media that require
  the physical change of content, you can tweak
  your digital sign by simply uploading fresh
  content to impact your business immediately.
• With this high level of content control, you can
  exhibit multiple adverts for your different
  products or services, or even showcase adverts
  from multiple businesses, vendors, and brands in
  a single location or building. This implies that
  you can configure each screen to showcase several
  advertisements at set intervals, which can
  significantly increase your reach and bottom line
  from a single advertising site.
• This ability to adjust and schedule the content
  at will can be particularly beneficial for
  restaurants that target lunchtime commuters and
  other businesses with regular promotional offers
  targeting regular traffic.

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• Highly Customizable
• Your display is designed specifically for your
  marketing objectives, with your brand, logo,
  colours, graphics, and marketing message to make
  you stand out from your competition.
• If youre using the outdoor signage for trade
  shows, the rental signage can be uniquely
  designed for each show you will be attending,
  while maintaining the elements that help to
  distinguish your brand or business, like the
  colours, logo, and slogans. The design can be
  tailored based on your target audience, booth
  space and size, and marketing objectives.
• Custom digital rental signs also make it easier
  to integrate new technologies into your marketing
  campaign without incurring the additional cost of
  updating or revamping the existing system.
  Renting allows you to experiment with different
  cutting-edge technologies, including lighting
  packages, virtual reality, RFID applications,
  touch screens, video walls, iPad integration, and
  interactive technology, among others.

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• Cost Effective
• The cost for digital signage is quite different
  from that of static signs. The cost of a digital
  sign may range between 50 and 60 that of a
  billboard per month. However, a digital sign will
  allow you to showcase multiple products and
  services with several flips at a set interval
  without cluttering your message. You can easily
  change the copy through your computer without
  incurring the additional cost of materials and
  labour, such as printing and placing a new vinyl
  ad.
• Digital signage rentals also eliminate the high
  capital investment of digital sign equipment and
  periphery while allowing you to enjoy the
  benefits of modern advertising. Rentals help to
  keep your digital advertising overhead low,
  including expenses associated with maintaining,
  storing, insuring, and repairing equipment.
  Renting the accessories necessary for your
  digital display campaign also eliminates the need
  to purchase different kinds of expensive
  periphery.
• Moreover, you can create goodwill within your
  community by including some public service ads
  that are both cheap and easy to create.

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• Challenges of Outdoor Signage with Rentals
• Outdoor signs have a number of shortcomings that
  can be easily overcome by renting your signage.
  Generally, renting an outdoor sign
• Eliminates the extra capital cost - Purchasing
  and installing a digital billboard may cost you
  over 200,000, which is several times the cost of
  a billboard.
• Allows you to experiment with different sign
  locations and messages for the greatest impact,
  after which you can convert your best locations
  with permanent digital signage.
• Protects you from obsolescence - A digital
  billboard may have a useful life of between 10
  and 15 years before it becomes technologically
  out of date. At this point, you will need to
  install a new generation digital sign. Renting
  eliminates this risk. It allows you to enjoy the
  benefits of new forms of digital advertising as
  they emerge.
• Requires a skilled workforce to assist your
  customers - Although you may need to train your
  employees to better assist your customers when
  using advanced technologies like interactive
  displays, the enhanced customer experience can
  help to engage and entertain customers as they
  wait for their order or service, which will
  improve the overall customer experience.

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• Some marketers also argue that digital signs come
  with the additional recurrent cost of
  electricity. But the numerous benefits of digital
  rental signage outweigh the temporary cost of
  electricity to power your digital signage.
• Final Note
• Outdoor digital signage is arguably the most
  popular form of business advertising today. The
  quality of interactive media and dynamic content
  is superior and more eye-catching compared to
  static signage. Renting gives you access to not
  only expensive digital signage equipment, but
  also the expertise of professional designers who
  handle the design, set up, and storage of your
  rental display, all of which help to maximize
  your ROI.
• CONTACT US
• BIG Digital Corp. 116 Geary Avenue, 202a
• Toronto, ON
• M6H 4H1
• info_at_bigdigital.ca

To learn more, call Big Digital at 888-979-7020
or contact us here.