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Perception vs Reality The Economic Contribution of Business Aviation

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Perception vs Reality The Economic Contribution of Business Aviation Brian Humphries CBE IBAC/ICAO Dinner EBAA President and CEO Montr al – PowerPoint PPT presentation

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Title: Perception vs Reality The Economic Contribution of Business Aviation


1
Perception vs RealityThe Economic Contribution
of Business Aviation
  • Brian Humphries CBE IBAC/ICAO Dinner
  • EBAA President and CEO Montréal
  • 28 May 2009

2
Why Europe as the model?
  • Faces all BusAv's Global Challenges in respect of
    access proportionate and appropriate regulation
    and public image
  • Clear focus on safety
  • Global BusAv in a microcosm
  • Recently conducted study by PriceWaterhouseCoopers
    provides authoritative economic impact
    assessment of BusAv on the European economy by a
    leading and well respected consultancy
  • Europe represents 11 of global business aviation
    operations so when European economic impact is
    factored into the global economy, gross value
    added is substantial.

3
Take 4 Perspectives
  • The False some Press and Officials
  • The True
  • European Parliament and Commission
  • The Economist
  • The Air Traffic Service provider

4
The False
  • BusAv is for fat cats
  • Actually in Europe 80 of usage is by
    Corporations and governments and lt3 by high net
    worths
  • BusAv is an unnecessary luxury
  • Actually the industry is a major wealth and jobs
    creator
  • BusAv competes with the airlines to benefit the
    few over the many
  • Actually BusAv serves predominantly those city
    pairs poorly or not served at all by the airlines

5
Value to the Business European Commission
Perspective
  • General and Business Aviation provides
    closely tailored, flexible, door to door
    transportation for individuals, enterprises and
    local communities, increasing mobility of people,
    productivity of businesses and regional
    cohesion .

Communication from the Commission An Agenda for
Sustainable Future in General and Business
Aviation 11 January 2008 COM (2007) 869 Final
6
Value to the Business European Parliament
Perspective
  • General and Business Aviation complement
    regular air transport by commercial airlines and
    this provides specific social and economic
    benefits such as increasing the mobility of
    citizens, the productivity of businesses and
    regional cohesion. ..is of growing economic
    importance. 

European Parliament resolution of 3 February 2009
on an Agenda for Sustainable Future in General
and Business Aviation 2008/2134(INI)l
7
Business Aviation Piloting the European Economy
8
  • The Business Aviation sector contributed a total
    of 19.7bn in annual gross value added (GVA) to
    the European economy in 2007, accounting for
    approximately 0.2 of the combined GDP of the
    European Union (EU), Norway and Switzerland

9
  • Business Aviation accounted for more than 164k
    jobs across the continent and generated combined
    annual wages and salaries of around 5.7bn.

10
(No Transcript)
11
  • Total impact of Business Aviation in France, UK
    Germany is 12.6bn, which represents 64 of the
    total industry GVA in Europe.

12
Safety and Security
  • Top priorities for business aviation
  • IBAC leads the development of best practices for
    global application
  • IS-BAO - Corporate operations have one of the
    best safety records in the industry
  • New Safety Road Map setting the course for
    continuous improvement
  • SMS toolkit now available to support operators in
    meeting ICAO requirements
  • Security guidelines tailored to the specifics of
    BusAv

13
BusAv and the Environment
  • Europe has one of the youngest fleets in the
    world
  • Fly to task not schedules
  • Almost 8 of IFR traffic but less than 1 of
    emissions
  • Full and active participant in Single European
    Sky ATM Research programme(SESAR) for long-term
    reduction in CO2
  • Do not sell seats so tonne-kilometre not an
    appropriate PI
  • Value added rather than people carried vs.
    environmental impact sustainability
  • Prepared to FULLY offset emissions BUT
  • Need proportionate Monitoring Reporting and
    Verification (MRV) rules

14
Business Aviation declined 3 in 2008
15
Flying where scheduled does not
16
Everything but routine
17
From the Economic Heart
18
Recent Growth Outlook
A 15 decline would take us back to 2005 levels.
19
Conclusion
  • BusAv is a vital tool not a luxury
  • BusAv is an additional travel option not in
    competition with the airlines and predominantly
    serves city pairs least well served by the
    airlines
  • BusAv is an economic enabler for national and
    regional economies
  • BusAv creates Value, Jobs and Wages on a scale
    comparable with other major industries such as
    the telecom manufacturing industry
  • BusAv is sustainable and at the very heart of
    economic activity
  • BusAv needs fair and equitable access to airspace
    and airports
  • BusAv is the Right Tool for Challenging Times
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