Title: The Librarys Contribution to Your Community An Illinois State Library Workshop
1TheLibrarys ContributiontoYour
CommunityAn Illinois State Library Workshop
2AgendaBackground on LCTYCWhat the LCTYC can do
and how it works with planningBreakThe LCTYC
Manual and The MeasuresLunchImplementation
Canadian ResultsBreakCase Study Work
Conclusion
3The Purpose of the Workshop
- Discuss the Challenges of Documenting the
Librarys Contribution
- Introduce the LCTYC Resource Manual
- Encourage and Inspire You to Use the Manual to
Document Your Contribution
4Why Was the LCTYC Resource Manual Prepared?
- Purposedemonstrate the value of libraries to
their communities, substantiating budget
requests municipal funders (politicians and
administrators) are the primary target.
5The Ontario Context 1995
- New provincial government with an agenda of
reform - Smaller government
- Greater accountability
- Reduced expenditure
6What We Would Keep if the Budget Was Cut
What We Value
- Snow removal
- Fire protection
- Road maintenance/construction
- Sewer maintenance/construction
- Recreation facilities/programs
- Street lighting
- Parks
- Planning, Building and Economic Development
- By-law enforcement
- Library services
- Cultural facilities and programs
- Parks and recreation
- Libraries
- Cleanliness
- Safety
- Parks and green
- Accessibility to services/facility
- Balanced budget/low taxes
- Sense of community
7Survey of Ontario Residents - 2001
- 45 view the library as an essential public
institution that deserves to be supported on that
basis - 55 view the library as one of many information
providers in a competitive environment
- Less than 50 were confident the library would
make significant changes to meet future needs
- 60 of residents have Internet access at home
and 32 reported decreased library use since
Internet access.
8The Future of the Library Four Perspectives
VIEW OF LIBRARY
Public Institution
Competitor
Pro Active
LIBRARY CAPACITY FOR CHANGE
Status Quo
9 Community Understanding Support of the
Librarys Possible Role and Financial
Resources Will Only Be Realized If We Have A
Strategy to Reposition the Library
- Transition to Digital Information Environment
- An Economy dependant on information,
telecommuting
- Improved Access 24/7 and the Economically
Disadvantaged
- Enhanced Support to the School System
- Community Development Role Social Focus,
Civic Role, Multilingual Populations
10What Do We Need to Reposition the Library?
- Support and Funding Will Only Be Realized If We
Have A Strategy to Reposition the Library
- Financial Resources
- Community Understanding Support of the
Librarys Possible Role
11Two Outcomes of the Manual
- To Send A Persuasive Message To
Funders/Stakeholders - To Produce A Tool That All Libraries Could Use
12What Funders/Stakeholders Want to Hear
- Local data not benefits from the literature
- Hard data not opinions
- Community support / satisfaction
- Broad based benefits contribution to a wide
range of corporate / community objectives - Comparison to others to demonstrate cost
effectiveness
13What Local Libraries Need
- A Tool That Can Be Used Regardless of Library
Size and Resources - A Complete Package Easy to Use
- Flexible and Adaptable to Individual Libraries
14The LCTYC Approach to Planning and Managing
Library Services -- A Checklist
Never Do It
Sort of Do It
Always Do It
- We have documented goals for library service
delivery which we review update regularly - We regularly evaluate our performance against our
goals - We prepare annual action plans for service areas
with clearly specified targets - Staff are held accountable for meeting targets
- We regularly compile information on the needs and
preferences of our users through surveys or other
means - We regularly collect information on the changing
social and demographic character of the community
and use it to plan our services - We track our performance on a year-to-year basis
with key service indicators and use this
information to evaluate and plan our services - We document the results of our annual planning
process and make it available to the Board,
Municipal Council and the community
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2
3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
15Where the LCTYC Performance Measures Fit in the
Management of Library Service Delivery
Municipal Strategic Plan
Library Strategic Plan
Core Service Review
Performance Measures
16Performance Measurement For Management
- Support Small Business Growth Development
- Provide Services to Small Businesses
- Business Collection Development
- Marketing/Awareness
- Staff Expertise
- Program Development
- Partnerships
Municipal Goal
Library Goal
17Performance Measurement and ManagementSupport
for Local Business Possible Measures
- Total circulation of business manuals/periodicals
- Dollar value of business materials in the
collection - Number of business users
- Number of program hours devoted to business
issues/topics - Number of business staff trained on the internet
- Satisfaction of business with library services
- Number of new partnerships for business services
18The Planning Process in 7 Steps
- Describe the Current Situation
- Set Goals/Objectives
- Develop a Business Plan - Establish Targets
- Make A Commitment In Response To Resource
Requirements - Monitor With Performance Measures
- Evaluate
- Adjust Target/Plans
19Addressing the Challenges The LCTYC Approach
- Strongly rooted in your community local data
base that is relevant in your community - Possible to implement with limited resources
can be phased in - Use a variety of approaches and types of
information to be practical and persuasive - Uses historical benchmarks to demonstrate
improvement in your system compared to other
systems with extreme caution - Tied to strategic plan/service delivery plans
that identify desired outcomes use as a tool
for planning and managing service delivery - Flexible Tool Starting Point Instead of a
Template
20The LCTYC Manual A User-Friendly Format
- Category
- Benefit
- Description
- Information to be Compiled The Performance
Measures - Resources
- Constructing the Argument
- The Counter Argument
- Other Relevant Benefits
21Types of MeasuresAn example Pre-School Reading
Program
- Number of children attending program
- Number of program hours
- Number of children who are first exposed to the
library through the program
22Types of MeasuresAn example Pre-School Reading
Program
- Improvement in childrens reading skills due to
the program - Increase in library use due to involvement in the
program
- Benefit Measures or Outcomes
23Types of MeasuresAn example Pre-School Reading
Program
- Number of children attending program per capita
- Proportion of children who are library members
attending programs - Cost of the program per program hour
- Cost of the program per child in attendance
24Types of MeasuresAn example Pre-School Reading
Program
- Child/parents satisfaction with the program
- Perceived importance of program to library users
- Perceived importance of program to teachers in
the community
- Customer Satisfaction Indicators
25The Librarys Contribution 21 Benefits
- Twenty One Benefits
- Focused on Measurable Benefits
- Based on Available Information (Inputs) and
Customer Satisfaction Measures - Divided Into Two Broad Areas
- Social/Personal Benefits
- Economic Benefits
26Social/Personal Contribution
- Three Categories
- Personal Growth /Development
- Community Development
- Support to Community Groups/Agencies
27Economic Contribution
- Three Categories
- Direct Economic Impact
- Support of Local Business/Investors
- Indirect Economic Impact
28Social/Personal Contribution - The Benefits
29Social/Personal Contribution - The Benefits
30Social/Personal Contribution - The Benefits
31Economic Contribution - The Benefits
32Economic Contribution - The Benefits
33Economic Contribution - The Benefits
34- In Column A Give your library a score based on
how significant your contribution is for each of
the benefits. - 1 Not Significant
- 3 Somewhat Significant
- 5 Very Significant
- In Column B Indicate how much importance your
local politicians would place on the librarys
contribution in each benefit area. - 1 Not Important
- 3 Somewhat Important
- 5 Very Important
In Column C Calculate the difference between A
and B as an absolute (no negatives).
35Documenting Benefits Important Questions for
Scores Over 50
- Can/should we expand services in underserved
areas? - What are the implications for communicating
benefits? - How can we promote the value of services that are
not valued by funders/stakeholders?
36Documenting Benefits Information Gathering
Options
- The literature / research elsewhere
- Existing library database
- Expanded library database
- Key informants / focus groups
- In-library questionnaires
- Surveys of library users
- Survey of community stakeholders
- General community survey
- Research.
37Levels of Effort
- use the benefit measures / the literature
- support by repackaging existing
- information
Level One -Minimum Effort
Level Two -Moderate Effort
- reorganize existing information collection
- based on benefit measures
- key informant interviews
Level Three -Survey Library Users
38Levels of Effort
Level Four -Community and Special Users Survey
- community survey
- other surveys
- primary research
- longitudinal studies
- networking
Level Five -Ongoing Research
39Information Gathering Options
- Library Data Base
- Key Informants
- Focus Groups
- Surveys
40Key Informants
- Persuasive
- Cost Effective
- Builds Networks
- Credible/Respected
- Expert
- Recruitment
41Focus Groups
Definition
- Six Eight Individuals with a Shared
Interest/Lifestyle - Two Three Hour Structured Discussion
- Facilitated Discussion
Advantages
- Focus on Special Interests and Key Benefit Areas
- Persuasive and Cost Effective
- Personal Feedback
42Focus Groups - Issues
- Recruitment of Participants
- Structured Discussion Documenting Feedback
- Skilled Facilitator
- Not Quantifiable Information Best to Use With
Surveys
43The Surveys In The Resource Manual
1. General Community 2. Library Users 3.
Business Users 4. Community Groups and
Agencies 5. Program Participants
Using the Surveys
- Cross-referenced to the benefits
- Sample size and cost
44Sample Size and Confidence Levels
Population Size (N) 500 1,000
1,500 2,000 3,000 5,000
10,000 20,000 50,000 100,000
/- 10 81 88 91 92 94 95
96 96 96 96
/- 3 250 500 624 696 788 880
965 1,014 1,045 1,058
/- 5 218 278 306 323 341 357 370
377 382 383
45Library Profile for Huron County Library
46How Did They Do It? Measures Selected
- Satisfaction with the Community as a Place to
Live - Reading Readiness
- Use of Leisure Time
- Support for the Retail Sector.
47How Did They Do It?Information Gathering
Techniques (Level 4)
- data collection from library statistics and
collection - focus groups (3)
- key informant interviews (3)
- user survey
- community survey
- special survey (Business Improvement Association)
48Support for the Retail Sector
- Key findings
- 60 of library users combined trip to library
with downtown shopping - 37 of library users are non-residents
- 50.00 average expenditure by library users
- 1.4 million annual expenditure in downtown by
library users - support for library to occupy key location
downtown.
49Library Profile for Barrie Public Library
- Population Served 100,000
- Service Points 1
- 1999 Budget 2.6 million
- Local Support 20 per capita
- Circulation in 1999 1.2 million
- Hours 62 hrs/week (7 days)
- Total FTEs 33.34
50Why Did They Do It?
- Hard data to demonstrate librarys value to local
business and the community - Increase the library budget
- To verify librarys perception of our value to
the community - To support the library strategic plan
51Measures Selected
- Information Services to Local Businesses
- Lifelong Learning
- Satisfaction with the Community as a Place to Live
52Information Gathering Techniques (Level 3)
- 1999 staff deployment study in the library
- integrated library system (with sampling)
- focus groups (4)
- key informant interviews (3)
- in-house survey of users
- special survey of business users
53The Benefits InputsInformation Service to
Local Businesses
54Information Service to Local BusinessesThe
Benefits Key Informants/Focus Groups
55LCTYC Accomplishments in Barrie
- 23 increase in municipal contribution (370,000)
- Expanded partnerships with the business community
- New relationship with the Municipal Economic
Development Department - Hiring of Business Librarian
56Canadian Accomplishments using the Manual
- Financial improvements
- Service improvements
- Enhanced profile and awareness
- Partners and new networks
- New information and research skills for libraries
- Introduction to performance measures
57Case Study Questions
1. Strengths/Weaknesses of Library
2. Community Issues
4. How can Library Contribute to Issues to
Support Objectives
3. Library Objectives
5. Benefits to Document
58Developing a LCTYC Strategy
- Profile Your Library's Services
- Select a Focus for your Investigation of Benefits
- Identify Community Resources that May be of
Assistance - Identify the Scope of Your Investigation the
Level of Effort - Make Your Case Benefits and Measures
- Communicate Your Message Refer to p. 67
- Plan for Next Year