RenegadeCast: Evaluating podcast

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RenegadeCast Evaluating podcast social media as
a health promotion tool for Sex Workers Adult
Entertainers
Thanks to Melissa Gira, Alix Lutnick,
Kate Juliana Van Olphen Rick Harvey CE
Committee The people who circulated the email
invites, listened to the show and gave their
feedback
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Background
Independent Sex Workers have higher rates of
HIV/STIs than Sex Workers who work collectively3
Networkingpandering is criminal5
Traditional outreach methods targeting Sex
Workers are not reaching indoor workers
The Internet is used by Sex Workers to work few
are networking4
3.Cohan, D., Lutnick, A., Davidson, P., Cloniger,
C., Antje H., Breyer, J., et al. (2006). Sex
worker health San Francisco style. Sexually
Transmitted Infections. 3.Ditmore, M. (n.d.).
Reaching out to sex workers. Reproductive Health
and Rights. 16-25. 4. SWEAT, South African sex
worker org, Presented at Sexual health and
rights project meeting. Phnom Penh, Cambodia,
April 3 2007. 5.Lydersen, K. (2005). Behind
closed doors Bring Sex Workers/Adult
Entertainers Struggles into the Open.
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Collective Work Health

• labor driven tool to
• improve occupational health and safety
• access to health insurance
• higher wages
• overall improved working conditions
• offer support
• regulate the type of work people do
• regulate employment relationships
• regulate the manner in which the work is done
• Labor organizing protects workers from taking
  work that is too dangerous1
• increases workers perceived control over their
  labor
• strategic for marginalized workers for mental
  health and connecting to resources2

1.Lewchuk, W., Robertson, D., Cole, D., Kerr, M.
Haines, T. (2005). Unions, collective
agreements and health outcomes. Presented at the
4th International Conference on Work Environment
and Cardiovascular Diseases. 2. Worby, P.
(2002). Occupation health and Latino migrant day
laborers a preliminary exploration. Paper
presented at ILE Conference, University of
California, Santa Cruz, CA.
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Collective organizing can provide the mechanism
for peer support, peer education and social
networking.

• Collective Sex Workers/Adult Entertainers can
  teach other workers HOW TO
• screen clients
• negotiate with clients
• handle disruptive clients
• establish revenue systems
• discuss services provided and services that will
  not be provided
• give a genital screening of clients for
  infections or parasites
• utilize confidential phone and emails services
• build a safer more provocative webpage
• make more money and prevent overuse disorders
• access Sex Workers/Adult Entertainers friendly
  services
• know when you are being exploited by a manager
• AVOID GETTING ARRESTED!!!

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Social Media- The People formerly known as the
Audience

• Blogs
• Wikis
• Vlogs
• Podcasts
• MySpcae

• Web-based horizontal communication
• Audience generated content
• 43 million have created or shared content on the
  web6

6.The Implications of social media for social
marketing and public health, seminar presented at
the Public health communication and marketing
program, George WashingtonUniversity School of
Public Health and public health services,
September 27, 2006
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So am I!
Im a content creator
Expands Social Networks
Collaborative Platform
Info Sharing
Expands Knowledge
Collective Intelligence
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Goals Objectives

• Goal Improved health for Sex Worker.
• Outcome Objective Establish networks with other
  workers.
• Impact Objective Increased confidence,
  knowledge of benefits/challenges to networking
  with other workers.

• Independent Sex Workers Adult Entertainers with
  Internet access
• Formulative Evaluation
• On-line survey
• Multiple choice, quantitative w/6 qualitative

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Key Questions Activities

• How many independent Sex Workers/Adult
  Entertainers will subscribe to a podcast on
  collective sex work?
• Will independent Sex Workers/Adult Entertainers
  be more likely to work in collective sex work as
  a result of listening to this podcast?
• What do Sex Workers/Adult Entertainers need or
  want from a podcast to make it useful in their
  work?

• Create a podcast about collective work
• Create a website to host podcast other social
  media activities
• Create an on-line evaluation survey
• Email outreach to recruit Sex Workers/Adult
  Entertainers as listeners evaluation
  participants

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An mp3 or m4a file people listen to on their
computer or iPod/mp3 player Fastest growing web
media Download is free 10 mil individual users
have downloaded7
iTMS is a place were listen shop iTMS receives
over 15,508,000 unique visitors per month (2006)8
7.Bausch, S. Han, L. (2006, May 11). Social
Networking sites grow 47 percent, year over year,
reaching 45 percent of web users, according to
Nielsen//Netratings. 8.Golfweek. (2006). The
multiplatform solution for reaching golfs most
important audience.
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Community Involvement

• Podcast co-produced by Sex Workers
• Survey questions involved community participation
• 3 Guests on the show all current/former Sex
  Workers
• 1 Alix Lutnick talked about the SWEAT Study
  Social Capital
• 2 Talked about their work, about networking
  --challenges as well as benefits
• Survey Results were shared with the audience
• Through email invites to survey link Through
  discussion format on Episode 2 Evaluating
  RenegadeCast

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Podcast Host Libsyn.com _at_ 5 a month for RSS
Blog site
Domain through GoDaddy _at_10 a year towtruckpanti
es.com
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• 3 week evaluation
• 216 unique podcast listeners
• 92 iTMS listeners
• 36 people started the survey
• 27 completed it

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Survey Results 78 heard about
RenegadeCast through the web
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(No Transcript)
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What they liked The music Personal
stories Useful info, Intelligent Diversity of
guests Content I liked it all!
What they did NOT like The music Sound
quality Too long Lacked diversity, More--levity,
culture, pictures, art, personal stories
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What does this podcast need to be more useful in
your work? Personal stories, experiences, tips
lessons learned are great.
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What types of info would you like? How to
communicate quickly, safely (not being busted)
and reliably (trusting the peers involved).
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Future Directions
Id like to hear positive vision statements
about what we want to do I want to hear about
grand visions.

• Its CHEAP!!!
• Word spreads fast
• 326 listeners to date
• Workers can call in or leave audio files on blog