ACCREDITATION, MEDIA MANAGEMENT

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ACCREDITATION, MEDIA MANAGEMENT SECURITY AT
MAJOR SPORTS EVENTS
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Staging a major event is like
assembling a Fortune 500 Company pushing it
into overdrive for a few weeks and
then dismantling it


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In our experience of over 18 years and 500 events

• Only once has the event been
• lead by an executive with
• major event experience!

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• Local Organising Committees will
• Save time
• Lower costs
• Reduce effort

If they use experienced people suppliers
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A perfect case for outsourcing elements of event
planning implementation
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WHY DOES EXPERIENCE MATTER?

• Saves expensive mistakes if brought in early

Avoids operational inefficiencies
Reduces hard work additional cost for operating
companies
Implement experience gained at a variety of events
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There is only one chance to get your event right
It is not the time to train new event directors
managers
Scalability, not all events are Olympic Games
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ACCREDITATION

• Security demands of Sports Events changed forever
  after 9/11

Sport has a duty to minimise the risk to
spectators, competitors and staff
The first line of defence is access control -
critically accreditation
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ACCREDITATION

• Accreditation provides the first impression to
  the participants

Controls Number of attendees without
tickets Access privileges / Zones
Allows security screening
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MEDIA MANAGEMENT

• Media infrastructure becoming more specialised
  sophisticated as digital technology evolves

Media require
First class working facilitiesGood view of the
actionFaultless IT Telephonic ServicesAccess
to CompetitorsBackground information/stats/result
sCateringTransport AccommodationFriendly
Efficient service
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PROJECT ESSENTIALS

• Experienced Managers

Recruitment Training - Staff Volunteers
Detailed Project Venue Planning
Numerous Site Visits
Supplier Agreements - IT / Telecoms, etc.
Budget Agreement / Cost Control
Specialist Temporary Facility Construction
Technology Implementation
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ISSUES

• Accreditation, Media Management Security is
  critical yet complex

Demanding a full range of business, management,
media, technical and project management skills
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ISSUES

• Each organising committee starts from scratch

Little or no transfer of knowledge and
understanding
Steep learning curve creates error expense
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CONCLUSION

• The management challenge is

Building a Fortune 500 company
Overdrive for a few weeks...
Dismantling it
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CONCLUSION

• This is a clear case for outsourcing elements of
  planning and implementation to specialists

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Resulting in . . .

• Major cost savings

Ensure maximum operational efficiency
Enhance positive global perception of event
Drive revenue to the sport and not to waste!
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