How to Use Social Media in Edu Marketing

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digital media

• For
• College and
• University

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IntroductionWho We are

• We are a leading global talent and skill
  development organization, building skilled
  manpower pool for global industries.
  Our proficiency spans both in training and
  education allied service domains. People
  recognized us as Indias 1st Education marketing
  company who work only to helps schools,
  Institutions, colleges and universities to
  achieve enrolment goals.

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• The Way Students, Alumni, Faculty and Donors
  Communicate has Changed
• More on-line
• More Tweets, Texts, Posts, Blogs, etc.
• Its time to communicate across all mediums.

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• 100 of Colleges Universities Studied
• Use at least one social media platform

May 2011-2013 Study of a sample among 4 year
accredited institutions in India
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• 1000 Colleges in 35 States territories in
  INDIA.

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• 90 of Students use Social Network Site
• EDUCAUSE data by ISCA

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• of Colleges Universities with
• Up-to-Date Websites, Linked to
  Social Media?
• http//www.

?
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• Many of College offered Management Degrees
  (Bachelors or Masters level)

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• College Deans are Early Technology Adapters
• 87 use Smartphones
• 32 use Tablets
• 15 use e-Readers

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• 50 of Colleges Use

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• 20 of College s Use

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CRITERIA FOR MAKING FRIENDS IN (SOCIAL NETWORKING
SITE)SNS
Criteria for Making Friends in SNS Percentage (N100)
Education or Business relationship 26.7
Based on personal likeness 42.2
Just to get someone for chat 8.9
Other 22.2
Source ISCA
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Rating students relationship with their online
friends
Relationship with Online Friends Percentage
Very Close 7.5
Good Friends 20
Fairly 17.5
Average 25
None of above 30
Total 100
Source ISCA
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The Frequency of the Students Communication with
their Counterparts
With Students Counterparts Never Rarely Always
With Co-Workers 7 40 28
With Family Member 11 30 48
With Friends 2 26 70
With Unknown people 30 17 11
Source ISCA
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The Purpose of Using SNS among the Indian Students
Different Purpose of Using SNS No Less Average High
Forum 20 26 28 19
Blog 15 19 37 20
Media Sharing 10 23 27 39
Messaging 1 10 20 68
Chatting 2 8 27 67
Browsing Page Profile 19 24 27 30
File Sharing 10 23 33 37
Browsing Friends Profiles 28 21 19 16
Source ISCA
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• Is Your Colleges
• Digital Door Open Wide Enough?

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Ponder this

1. If students, alumni, community people are
   visiting community pages on Facebook but your
   college does not have a Facebook page, what does
   that say about your institution?
2. If potential students can go to websites and
   social media of other colleges and see dialogue
   about current events and curriculum but not at
   your college, what does that say about your
   institution?
3. If students and prospective students view videos,
   share tweets, posts and blogs but not from your
   college, what does that say about your
   institution?

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• Whats stopping your institution from opening the
  digital door wider?
• Budget issues?
• Privacy concerns?
• Limited know-how?
• Little interest?

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• What Can Opening the Digital Door Do?
• Raise visibility and awareness
• Connect to donors, prospective students, alumni,
  students, faculty, post graduate employers, and
  the community
• Heighten awareness of curriculum and events
• Build greater relevance in academia setting
• Generate conversations where people are

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• Its about lifting the barriers to communications.

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Telling Your Story Content in Lots of Places
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Popular tools Used by Higher Education

• NETWORKING SITES
• Facebook
• Linked In
• BLOGS
• Wordpress Blogs
• Blogger
• MICROBLOGS
• Twitter

• VIDEO SHARING
• YouTube
• PHOTO SHARING
• Flickr
• PODCASTS
• iTunes

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• How Active Effective Are You in Engaging on
  Facebook, Twitter YouTube?

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Let the Students Find you Out Make them follow
You Get more Leads Enquiries
Contact Us Room No 830, 8th Floor, RDB
Boulevard, Plot -K1, Sector V, Block - EP GP,
Salt Lake City, Kolkata - 700091, West
Bengal Phone [phone] Email
info_at_mindstairs.com www.mindstairs.com