CVB RESEARCH 101: Acquiring and Using Research IACVBPDI 2004

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CVB RESEARCH 101Acquiring and Using
ResearchIACVB/PDI 2004

• George G. Fenich, Ph.D.
• Kelly Repass
• Meredith Moody

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RESEARCH 101 ACQUIRING AND USING
RESEARCHbyGEORGE G. FENICH, PH.D.
Hospitality Research Center
Defining Tourism Opportunities
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WHAT I WILL COVER TODAY

• WHAT IS RESEARCH?
• WHERE TO GET IT
• NATIONAL LEVEL
• REGIONAL / LOCAL LEVEL
• HOSPITALITY RESEARCH CENTER AT UNO
• DISCUSS PROJECTS

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WHAT IS RESEARCH?

• DEFINED
• SCHOLARLY OR SCIENTIFIC INVESTIGATION OR INQUIRY
• TO STUDY THOROUGHLY
• TO SEEK OUT

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WHERE TO GET IT

• NATIONAL
• PROFESSIONAL
• CIC
• IACVB
• PCMA
• MPI

• LEVEL
• ASSOCIATIONS
• IAAM
• IAEM
• CEIR
• TIA

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WHERE TO GET IT

• FEDERAL GOVERNMENT
• DEPARTMENT OF COMMERCE
• COUNTY BUSINESS PATTERNS
• FAA
• AIRPORT DATA

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WHERE TO GET IT

• PERIODICALS
• MEETINGS CONVENTIONS
• MEETING MARKET REPORT
• CONVENE
• SUCCESSFUL MEETINGS
• MEETING NEWS
• TRADE SHOW WEEK

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WHERE TO GET IT

• ACADEMIC JOURNALS
• JOURNAL OF CONVENTION AND EVENT MANAGEMENT
• ANNALS OF TOURISM RESEARCH
• JOURNAL OF HOSPITALITY AND TOURISM RESEARCH
• INTERNATIONAL JOURNAL OF HOSPITALITY AND TOURISM
  ADMINISTRATION

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WHERE TO GET IT

• CONSULTING FIRMS
• SMITH TRAVEL
• PRICE WATERHOUSE COOPERS
• PKF CONSULTING
• D.K. SHIFFLETT
• PLOG RESEARCH
• LONGWOODS

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WHERE TO GET IT

• REGIONAL / LOCAL
• STATE OFFICE OF TOURISM
• CHAMBER OF COMMERCE
• UNIVERSITIES
• CLASS PROJECTS
• GRADUATE STUDENTS
• FACULTY
• RESEARCH CENTERS

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HOSPITALITY RESEARCH CENTER AT UNO

• HOW STARTED
• PROJECTS
• STATEWIDE TOURISM INDICATORS
• CONVENTION BOOKINGS MODEL
• VISITOR PROFILES
• SPECIAL EVENTS IMPACT ON ECONOMY
• VISITOR PERCEPTION STUDIES

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HOSPITALITY RESEARCH CENTER AT UNO

• MEETING PLANNERS SURVEY
• CONVENTION IMPACT STUDY
• IMPACT OF GAMBLING ON LOCAL TOURISM
• VISITOR PERCEPTION STUDIES

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HOSPITALITY RESEARCH CENTER AT UNO

• WHO USES HRC AT UNO?
• GNOMCVB
• BATON ROUGE CVB
• N.O TOURISM MARKETING CORP.
• MORIAL CONVENTION CENTER
• STATE OF LOUISIANA
• ST. LOUIS CVB
• KANSAS CITY CVB
• HOUSTON CVB

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Thank you. Do you have any questions?