Initiation of Free Prostate Cancer Screening Offered by the Bloomfield Health Department

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Initiation of Free Prostate Cancer Screening
Offered by the Bloomfield Health Department

• Karlene Morrison, Lillian Oduwole,
• Lioubov Smirnova and
• Vanessa S. Vazquez

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In the Beginning

• In 2005, the Bloomfield Health Department
  conducted a health assessment and concluded that
  only 36 of the male population recommended for
  screening received prostate examinations.

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Strategic Action Plan

• As a result of the health assessment, the
  township of Bloomfield Department of Health and
  Human Services created a Strategic Action Plan
  for 2010.

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Goals

• One of the goals of the Strategic Action Plan was
  to increase self-report of prostate examination
  from 36 to 40 by 2010

2005
2010
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Heres where we come into the picture

• Our Capstone project entailed working in
  conjunction with the Bloomfield Health Department
  to promote prostate cancer screening among
  at-risk men in Bloomfield.

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The start of a long journey

• An extensive amount of preparation
• A literature search and review
• Weekly meetings with
• Phyllis More, PhD, RN, BC
• Donna Williams, BSN, RN, BC, a Public Health
  Nurse Supervisor with the Bloomfield Health
  Department
• Michael Hodges, MSHS, CHES, Health Educator also
  with the Bloomfield Health Department.

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Our Target Population

• Uninsured males over 50, regardless of race
• Uninsured males over 40 if African-American or
  with a family history of prostate cancer

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Advertising Campaign

• Flyers were targeted to men and women
• Over 1000 flyers were distributed throughout
  Bloomfield
• The flyers were printed in both English and
  Spanish
• Colored paper was used to gain peoples attention

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The Mens and Womens Flyers
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And the Advertising Campaign Continues

• An article was written about prostate cancer and
  placed in the Bloomfield Buzz and the Bloomfield
  Life.
• The Bloomfield Health Departments web site also
  showcased the article with links to more
  information about prostate cancer

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Offering Incentives

• Incentives were offered to men for coming in for
  the screening and to women for referring a man to
  the screening
• The Prostate Net, The Prostate Cancer Foundation,
  D Clase Hair Salon Spa and BS Amina Hair
  Braiding all offered donations.

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Out and About in the Community

• Recruitment tables were set up in front of the
  Bloomfield Post Office and at the Department of
  Labor Unemployment Office
• From these two locations, six men signed up for
  the screening

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Post Office Recruitment Table
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Recruitment Table
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A Public Service Announcement (PSA) brought to
you by us

• To get the message out, we created a Public
  Service Announcement with the help of Dr. Jean
  Nutter, Associate Professor of English at
  Bloomfield College.
• Dr. Nutter has several years of experience in
  radio and television she has worked at WNBC, NBC
  Radio and on several documentaries

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Radio PSA

• The PSAs were 30 and 60 seconds in length and
  were sent out to seven local radio stations such
  as, WBAI 99.5 FM and WBGO 88.3 FM.

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Television PSA

• A PSA designed for television aired on Channel
  35, a local cable channel in Bloomfield
  approximately two weeks before the screening
• This PSA consisted of words scrolling along the
  screen and detailed risk factors for prostate
  cancer and the date and time of the screening.

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Television PSA with Councilman Bernard Hamilton

• Councilman Hamilton has served on the township
  council for twelve years and is currently the
  liaison to the Bloomfield Health Department. He
  was a prime candidate for the PSA because he is
  an African-American public figure. The PSA
  included information about prostate cancer and
  the upcoming screening. It aired on Channel 35,
  a local cable channel, one week prior to the
  screening and will continue to air to raise
  awareness about prostate cancer.

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Education Session

• An education session was held at New Life Baptist
  Church in Bloomfield on Saturday, March 31st.
• Two poster boards and a Power Point presentation
  were used.

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The BIG Day!!!

• The screening was held Monday, April 9 from
  5-730 pm.
• 14 men showed up for the screening
• - 3 African American
• - 8 Caucasian
• - 1 Native American
• - 2 Hispanic
• It was a SUCCESS!

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Outcomes of Nursing Program

• Practice and care with respect for human
  diversity
• Use critical thinking to arrive at reasoned
  judgments about health care
• Implement the role of the professional nurse
  including health promotion, restoration, and
  rehabilitation in a variety of settings based on
  theory, empirical knowledge, and research
• Collaborate with various members of the
  multidisciplinary health care team to design,
  deliver, and evaluate the quality and cost
  effectiveness of health care across settings
• Demonstrate personal and professional
  development as evidenced by the adoption of
  values based behaviors

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Guess What is Next?