Getting your copy through the mill: how to effectively manage approvals and eliminate your biggest s

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Getting your copy through the millhow to
effectively manage approvals and eliminate your
biggest source of frustration

• Ron Shewchuk, ABC, MC
• Ragans Teleseminars Tuesday, April 18, 2006
• 300 - 4.30 p.m. (ET)

Communications that matter.
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Agenda

• The problem
• The solution
• Overview of best practices research
• Some tools and techniques
• Q A

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A widespread problem

• A part of every corporate editors experience
• Time delays and bottlenecks
• Multiple rounds of revisions
• Technical jargon
• Lack of accountability
• Needless wordsmithing
• The dreaded veto
• Its demoralizing
• It erodes trust on both sides
• So, what to do?

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A body of research

• The Ragan handbook
• Employee Communication The Comprehensive Manual
  for People who Communicate with Todays
  Employees, fall 1996
• The Petro-Canada project
• phase one internal audit
• phase two external best practices study
• general findings
• The IABC Knowledge Bank handbook
• Writing and Editing the Internal Publication
  Delivering employee communications with impact,
  integrity and style, January 2006
• 20 years of life in the trenches, in both
  internal and external roles

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Thanks!
Web site www.ronshewchuk.com
Blog (For Your Approval) http//ronshewchuk.blogs.
com
BBQ Secrets podcast http//barbecuesecrets.libsyn
.com/