Windows Longhorn Logo Program To lead tomorrow, start today

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Windows Longhorn Logo ProgramTo lead tomorrow,
start today

• Susanne Peterson
• Director
• Windows Client Business Group
• Susannep _at_ microsoft.com
• Microsoft Corporation

Anand Krishnan Product Manager Windows Server
Business Group Akris _at_ microsoft.com Microsoft
Corporation
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Session Outline

• Windows Client Longhorn Logo Program
• Program Review
• Longhorn Logo Program Framework
• Opportunities Benefits
• Next Steps Timeline
• Windows Server Longhorn Logo Program
• Designed for Windows Server Program Review
• Designed for Windows Server Program Benefits
• New Opportunities with Longhorn Server
• Next Steps Resources

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Windows Longhorn Logo Program
Client
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Windows Client Brand Promise

• Windows integrates the widest range of
• applications, services and hardware
• in a familiar way so each person can
• easily and confidently use technology
• to achieve their goals and
• pursue their passions

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Logo Program Overview

• Goal
• Improve Windows computing experience
• Value for Partners.
• Technical guidance access to technology
• Drives demand for partner products
• Product differentiation
• Value for Customers
• Enable end-to-end scenarios
• Simplify evaluation purchase

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What do Customers Say?

• Customers look for the logo
• 90 of consumers recall seeing the logo
• 76 of consumers indicate it is important to see
  the logo on packaging
• 83 of consumers look for the logo when making a
  purchase decision
• Customers depend on the logo
• Well youre so used to seeing thisand if you
  dont see it you probably think theres something
  wrong.
• It (the DFW logo) makes me feel that its good
  quality and that it will work for my computer.
• It lowers our anxiety levelthe fact that its
  got the XP logo on it lets us know that it does
  work and play well with XP and other
  applications...
• Customers want Microsoft to simplify
• 30 of consumers find the process of purchasing
  PC products confusing
• You have got to be simple, you have got to have
  a much clearer process
• I dont know what Im getting in return other
  than name brand recognition of Microsoft, which I
  could get in the system requirements.

Sources MSFT primary research, 11/04 MSFT
qualitative research 4/05
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What do Partners Say?

• Logo is important
• 66 of partners say that the DFW Logo program is
  very important to their marketing strategy
• Enterprises demand it
• Want more
• Increase customer demand for logod products
• Help differentiate high-value partner products
• Streamline the process
• Longhorn Logo Program will deliver

Source Microsoft primary research, 11/04
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Windows Longhorn

• Our biggest investment
• Next generation platform
• Fundamentals
• End-to-end experiences

Longhorn provides us as an industry the
opportunity to add significant value to customers
by delivering premium Windows experiences
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Longhorn Client Partner Opportunities
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New Longhorn Logo Program

• Increase partner value
• Focus on delivering great customer experiences
• New opportunity for product differentiation
• Fundamentals remain important
• Microsoft investing in major marketing initiative
• Streamline program, minimize friction

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New Longhorn Logo Program

• Increase customer value
• Great Windows computing experiences
• Purchase process easier look for the logo
• Familiar, predictable, and safe
• Ability to do more of what they want to do

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Expanded Partner Opportunities

• Partner differentiation - great Windows
  experiences
• Deliver on fundamentals
• Partner Feedback participate

• Assures customers theyre purchasing a quality
  product offering the richest, most compelling
  Windows experience
• Product meets standards for compatibility,
  reliability security

Premium

• Assures customers theyre purchasing a product
  that is familiar and easy-to-use
• Product meets standards for compatibility,
  reliability security

Standard
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Logo Benefits
Capitalize on the brand equity of Windows
Differentiate products with a powerful message
Communicate premium value to customers
Drive customer confidence in your products
Increased customer satisfaction
Meet enterprise corporate purchasing criteria
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Marketing Benefits focus on Premium
Leverage Microsoft marketing investment
Longhorn launch integration
Go-to-market plans
Retail campaigns
Proactive demand generation
Windows Marketplace highlight
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Timeline
PHASE III
PHASE II
PHASE IV
PHASE I
WinHEC 05 Longhorn Logo hardware device
requirements Version .51 Partner feedback
continues

• RTM
• Launch
• Logo testing begins
• Launch
• Marketing begins

Beta 1 Update Longhorn Logo hardware device
requirements Version .6 Draft of Longhorn Logo
software requirements
Beta 2 Final Longhorn Logo hardware device
requirements Version .7 Final Longhorn Logo
software requirements Marketing
Program Finalized
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Windows Longhorn Logo Program

• Server

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Designed for Windows Server Program Recap
Customer Response
Windows Server Catalog

• 12,800 logod products
• 300,000 visitors/month

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Designed for Windows Server Program Benefits
Capitalize on the brand equity of the Windows Logo
Placement in the Windows Server Catalog
Participate in co-marketing initiatives
Digital signature for drivers
Lower support costs, increased customer
satisfaction
Publish updated drivers through Windows Update
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Longhorn Server The OS platform for the next
decade

• Increased infrastructure robustness

Streamlined and task-oriented management
Enhanced end-user productivity
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Proposed Logo Program Goals for Longhorn Server

• Quality Components
• Continued focus on building a quality eco-system
  of compatible, stabled and supported products

• Solutions Focus
• Highlight complete solutions built from
  logo-qualified components that address a
  specific customer need

• Customer Awareness
• Increased investment in driving customer
  awareness

Currently gathering customer feedback Need input
from our partners
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Windows Longhorn Client and Server

• Bringing it All Together

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Longhorn Logo Program Resources

• Related Sessions
• TWDE05005 The Next Generation Designed for
  Windows Logo Program an Introduction (Tech
  Session for Longhorn Logo Program)
• TWDE05008 Windows Driver Quality Signature and
  Driver Quality
• TWWI05020 Building a Longhorn Ready PC
• Longhorn Logo Program
• https//partner.microsoft.com/global/winlogo
• Proposed Longhorn Logo Program hardware
  requirements
• http//www.microsoft.com/whdc/winlogo/hwrequiremen
  ts.mspx
• Email Hwlogo _at_ microsoft.com

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Start Now and Take the Lead!

• Get ready (WinHEC)
• Attend technical business logo sessions
• Review logo requirements give feedback
• Discuss how logo program may assist you
• Get set (Fall 05)
• Requirements finalized (Server Q1 06)
• Build, test prepare to ship products Fall 06
• Go!!! (Launch)
• Promote higher ASP end to end experience
  products
• Launch your products with Longhorn

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Community Resources

• Windows Hardware Driver Central (WHDC)
• www.microsoft.com/whdc/default.mspx
• Technical Communities
• www.microsoft.com/communities/products/default.msp
  x
• Non-Microsoft Community Sites
• www.microsoft.com/communities/related/default.mspx
  
• Microsoft Public Newsgroups
• www.microsoft.com/communities/newsgroups
• Technical Chats and Webcasts
• www.microsoft.com/communities/chats/default.mspx
• www.microsoft.com/webcasts
• Microsoft Blogs
• www.microsoft.com/communities/blogs