European Telework Development ETD

1

• European Telework Development (ETD)
• Workshop on New Methods of Work in IST - the
  prelude
• Brussels, 5 may 1999
• Jeremy Millard
• Danish Technology Institute
• for Tele Danmark Consult
• Tel. [phone]
• Fax [phone]
• Email jeremy.millard_at_teknologisk.dk

2
Overall goals

• Become a prime agent in moving the telework
  agenda
• from discussion and research to action and
  implementation
• from mainly a supply-side issue to a demand-side
  imperative
• by stimulating early and effective take-up of
  telework and identifying and removing barriers
• Broaden the vision and impact of telework to
  encompass both teletrade and telecooperation
• all three are aspects of the same imperative the
  urgent need for Europe to become competent in
  on-line, networked, location-independent working.

3
ETDs activities

• concertation and clustering (GAT ACTS Telework
  Chain)
• collaboration with complementary actions in ACTS,
  ESPRIT, TAP, TSER, etc.
• dissemination and outreach linking ACTS to main
  communities of interest
• awareness building within and outside the RTD
  community
• collaboration with main actors, opinion formers
  and market leaders
• at local/national and European levels and using a
  variety of communication mechanisms

4
Concertation, clustering collaboration

• Telework integration
• with ACTS GAT Chain, related chains, Horizontal
  Domain, etc.
• with GAT results (including guidelines,
  animation, workshops, etc.)
• with complementary projects DIPLOMAT, InfoWin,
  FAIR, EPRI-WATCH, ACTSLINE, ETHOS, TWEURO, ECaTT,
  KITE, etc.
• with other Programmes TAP, ESPRIT, TSER, etc.
• with other DGs DGIII, DGV, DGXVI, structural
  funds, etc.
• with preparation and development of 5FP/IST and
  linking new methods of work to e-commerce and
  socio-economic research

5
Dissemination outreach

• Impact on communities of interest
• creation of market awareness and understanding,
  and stimulated on-going activities
• focused support and market development with
  suppliers and user communities
• creation of market models and up-to-date market
  data (e.g. in cooperation with EITO, OECD,
  Eurostat, G8, telework associations, E-commerce
  Centres of Competence, etc.)
• establishment and market development of the
  European Telework Agenda
• support to and development of European Telework
  Week
• establishment of a European Telework Market
  Development Programme

6
Communication mechanisms

• External communications impact
• implementation of effective outreach and internal
  communications programme
• best-of-breed web-site http//www.eto.org.uk
• network of related telework web-sites (28
  countries, 15 languages)
• public media communications and marketing, e.g.
  news and issues gathering service, ETHOS
  newsletter, press relations, workshops,
  conferences, etc.
• on-line and off-line communications fora
• web-site now the most comprehensive, frequently
  visited and successful telework web-site in the
  world e.g. March 1999 191,775 hits
• significant upgrading and expansion of on-line
  services, including user-driven events calendar
  and resources database

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Local/national as well as European

• Results in countries
• ETDs network of National Coordinators and
  web-sites
• complex but effective stimulation and
  partnerships
• created through common learning and team building
• differentiation throughout Europe depending of
  levels of understanding and need
• wide-variety of in-country activities,
  initiatives and synergies
• strong ETD presence where relevant
• support given through clear messages,
  on-the-ground assistance and linking to other
  countries and European networks
• quality national inputs to the Status Reports on
  European Telework and to European Telework Week

8
European Telework Takes Off!
1997 - 2 million teleworkers
1998 - 4 million teleworkers
Snapshot, IST98 Vienna
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Within Europe wide variations
Snapshot, IST98 Vienna
10
Future collaboration, clustering and
dissemination issues

• cluster vertically or horizontally or both, e.g.
  by action line/main technology/target market
  audience/ socio-economic impact/policy issue,
  etc. (?)
• whether and how to link NMW and E-commerce (
  knowledge management) in clustering (?)
• synergies across DGs, 5FP, other European
  instruments, main actors and the market (?)
• ETD effectively ends June 99 -- earliest Key
  Action 2 major support project contracted Sept 99
  (?), impact from early 2000 (?)
• support to Telework Week 1999 and Telework Agenda
  (?)
• erosion of networked communities of interest and
  national infrastructures(?)
• sustainability of online programme (?)

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Commissions role

• recognise, encourage and support the need for
  clustering and dissemination by
• building appropriate tasks into RTD project
  workplans
• ensuring adequate resources assigned
• ensuring relevant competence available (internal
  or external to project)
• ensure support actions are complementary through
  sound and flexible framework, but not mutually
  dependent
• focus individual project monitoring much more on
  on-going results than administrative processes
  (e.g. fewer but higher quality deliverables not
  always reports but also activities, market
  results, etc.)
• recognise that additional/changed tasks can have
  resource implications