Moderator: Drew Ianni, Global Chair, ad:tech Presenters: Chris Autry, CEO, Tailgate Technologies Phi

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Moderator Drew Ianni, Global Chair,
adtechPresentersChris Autry, CEO, Tailgate
TechnologiesPhillip Ho, General Manager,
ZujiMeraj Huda, Principal Consultant, Forumline
Consulting
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Discussion Points

• Building a Compelling eCommerce Offer
• What verticals succeed and why?
• What do consumers want from an eCommerce offer?
• What partners do you need to make it happen?
• The Interplay between Online Marketing and
  eCommerce
• What is the relationship between online marketing
  and eCommerce?
• Behavioural and contextual targeting, does it
  work? Is it a good thing or a bad thing?
• What models of online advertising are successful
  for eCommerce?
• The Future of Online Marketing and eCommerce
• What are some of the current trends in online
  advertising and eCommerce?
• How do these trends affect consumers?
  Organisations?
• 5 predictions for the future of online
  advertising and eCommerce?

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eCommerce marketing revolves around a compelling
eCommerce platform
Right Offer (Product)
eComm Platform
Right Audience (Promotion)
Right Price
Right Time (Placement)
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What makes a compelling eCommerce platform?

• Building a Compelling eCommerce Offer
• What verticals succeed and why?
• What do consumers want from an eCommerce offer?
• What partners do you need to make it happen?

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eCommerce marketing is focussed on reaching the
right audience at the right time
Right Offer (Product)
eComm Platform
Right Audience (Promotion)
Right Price
Right Time (Placement)
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The role of online marketing is to drive users to
a compelling eCommerce offer

• The Interplay between Online Marketing and
  eCommerce
• What is the relationship between online marketing
  and eCommerce?
• Behavioural and contextual targeting, does it
  work? Is it a good thing or a bad thing?
• What models of online advertising are successful
  for eCommerce?

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eCommerce marketing is transforming the very
concept of marketing
Right Offer (Product)
Right Message (Participation)
Right Channel (Pathway)
eComm Platform
Right Audience (Promotion)
Right Price
Right Group (Peer to Peer)
Right Model (Predictive Modelling)
Right Time (Placement)
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Technology and user behaviour are redefining the
concept of marketing itself

• The Future of Online Marketing and eCommerce
• What are some of the current trends in online
  advertising and eCommerce?
• How do these trends affect consumers?
  Organisations?
• 5 predictions for the future of online
  advertising and eCommerce

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5 Predictions for the future of online
advertising and eCommerce

• Advertising becomes a form of eCommerce
• eCommerce becomes fully distributed and format
  independent
• Behavioural targeting slowly vanishes, replaced
  by group targeting
• Consumer data is derived from offline as well as
  online sources
• Advertising becomes intelligent application based
  communication