Suzy Whaley - PowerPoint PPT Presentation

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Suzy Whaley

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(3) Week-long Promotions ... nationwide in events throughout the week ... three, six, and nine-hole playing opportunities, trunk sales, and fashion shows ... – PowerPoint PPT presentation

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Title: Suzy Whaley


1
Suzy Whaley
  • LPGA/PGA Professional

2
Womens Golf Week
  • Overview
  • June 4 June 11, 2005
  • Three components (1) Clinic Program,(2)
    Networking Social Event,(3) Week-long Promotions
  • Grass-root, womens player development program in
    collaboration with leading golf organizations
    including GOLF 20/20, PGA of America, Golf For
    Women Magazine, LPGA, EWGA, PGA TOUR, USGA, The
    First Tee, NGCOA, World Golf Hall of Fame
  • 232 host facilities including courses, retail
    outlets, andpractice facilities
  • 9,512 participants nationwide in events
    throughout the week
  • 20 new golfers 28 beginners 52 intermediate

3
Womens Golf Week
  • Overview, cont.
  • 72 participating EWGA Chapters
  • Over 3,000 registrations viawomensgolfweek.com,
    hostedby Play Golf America
  • 20,300 charitable funds raised for The V
    Foundation to fund womens cancer research
    initiatives
  • More than 3.8 million media impressions generated
    through pre- and post-event promotions via
    television, newspaper, magazine, print, and
    Internet
  • Event covered on the Golf Channel, ESPN, Inside
    the PGA TOUR, USA Today, ESPN Radio, and on local
    broadcasts

4
Womens Golf Week
  • Clinic Program
  • Format
  • Complimentary instruction from PGA and LPGA
    professionals for women ages 14-years old and
    older
  • Golf 101 presented by host facility staff
  • Clinics customized based on small group skill
    level
  • Clinics comprised of one-on-one instruction and
    group exhibitions
  • Broken up into small groups by skill level
  • In-kind donation by Nike Golf ofcertificates
    redeemable for a pair of shoes
  • Survey Highlights
  • Overall rating of 4.87 out of 5
  • Participants desire to attend futureprograms
    rating of 4.84 out of 5

5
Womens Golf Week
  • Networking Social Event
  • Format
  • Mid-week, evening event hosted by EWGA and
    supported by their partner Coors Brewing
  • Events featured Golf 101 social ice-breaker
    activities putting competitions three, six, and
    nine-hole playing opportunities, trunk sales, and
    fashion shows
  • Survey Highlights
  • Participants desire to get more involved with
    golf and womens programs rating of 4.62 out of 5

6
Womens Golf Week
  • 2006
  • June 3 June 10, 2006
  • Targets
  • 500 host facilities
  • 20,000 participants
  • Raise 50,000 for charity (finalizing partnership
    withSusan G. Komen Foundation)
  • Format
  • Play Golf America to host womensgolfweek.com
  • Kick-off events at professional tournaments
  • Clinic Program at host facility, Saturday
  • Networking Social Event, EWGA sponsors host
  • Week-long retail promotions

7
Womens Golf Week
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