SPORTS AND ENTERTAINMENT INDUSTRY

1
SPORTS AND ENTERTAINMENT INDUSTRY

• Shelley Bailey
• Elmira City School District

2
Sports and Entertainment Overview

• Enjoys most success in economically stable
  countries
• Supplies audiences with sporting events, music
  concerts, TV sitcoms and movie masterpieces
• Product is an illusion, neither a good or service
  yet both at the same time
• Movie stars, quarterbacks, rock stars and talk
  show hosts provide an escape from hard times-to
  all walks of life!

3
Sports and Entertainment Trends

• Talk shows
• Professional Sports
• Reality TV
• Pop Music
• Pop Culture

4
Sports and Entertainment Subdivisions

• Sports
• Entertainment
• Marketing
• Sponsorship
• Media

5
Sports and Entertainment Career Tracks

• Agentrepresents client, usually of professional
  or celebrity status
• Development Executivework with writers to turn
  ideas into scripts
• Publicity CoordinatorMarkets events
• Director of Sponsorshipsattains sponsors for
  event funding

6
Sports and Entertainment how to break in

• Set goals
• Get educated
• Gain experience

• Be mobile
• Network
• Market yourself

http//www.idolonfox.com/home.htm
7
Sports and Entertainment Compensation

• Show me the money
• Large salary gaps within industry
• Salaries range from minimum wage to millions
  depending on type of job, where its located and
  who one works for

8
Sports and Entertainment Major Players

• IMG--www.imgworld.com
• Dreamworks--www.dreamworks.com
• Time Warner
• Nascar
• MGM
• Viacom
• Walt Disney

9
Sports and EntertainmentLove/Hate tips

• Love
• Glamour
• Room to grow
• Relaxed atmosphere
• Creativity

• Hate
• Low starting pay
• Superficiality
• Egos
• Lack of transferable experience

10
Sports and EntertainmentHigh School Sequence
Grade 9 Grade 10 Grade 11 Grade 12
Software Applications Accounting Career and Financial Management Marketing Internship
Business Law Math and Financial Applications Multi-Media Presentation
Desktop Publishing Intro to Marketing Sports and Entertainment Marketing
11
Sports and EntertainmentPotential local employers

• WETM Channel 18
• Big Fox TV
• First Arena
• Clemens Center
• Elmira Jackals Hockey
• Elmira Pioneers Baseball

12
Sports and EntertainmentTwo-Year College options

• Corning Community College
• http//www.corning-cc.edu
• Business Administration Major

13
Sports and Entertainment4-Year College Options

• Cornell School of Hotel Administration
• http//www.hotelschool.cornell.edu

Graduate Programs Master of Management in
Hospitality (M.M.H.)A two-year program with a
unique emphasis on the hospitality and service
industries
14
Sports and Entertainment

• The Business of Fun!