Title: Marketing%20for%20Technology%20Companies:%20Strategies%20for%20Differing%20Stages%20of%20Growth
1Marketing forTechnology CompaniesStrategies
for DifferingStages of Growth
- Ann Arbor IT Zone
- Hi-Tech Tuesday, February 19, 2002
2MaryAnn Labant,Vice President, Marketing
Peggy Fenwick,Director of Marketing
Michael J. Young,VP, Marketing andCustomer
Satisfaction
3MaryAnn Labant,Vice President, Marketing
- MaryAnn Labant serves as VP, Marketing Sales at
TerraSeer. Prior to this assignment, Ms.Labant
managed a consulting business, Science Strategies
which assists start-up companies by providing
Virtual VP and Executive Marketing consulting
services. Throughout Ms. Labant's 16-year
international marketing career, she has worked
with technology-based companies to refine, focus
and build upon their market strengths to achieve
their business and revenue goals. Ms. Labant
received her MBA from the University of Michigan,
her MS from the University of Pittsburgh and BS
from the Pennsylvania State University.
4Peggy Fenwick,Director of Marketing
- Peggy Fenwick is director of marketing for
SupplySolution, Inc. Prior to joining
SupplySolution, Fenwick served as marketing
director for Michigan-based Future Three,
developers of integrated demand management,
release accounting and shipping control
applications for automotive suppliers.
Previously, Fenwick was in advertising sales for
Associated Newspapers. Fenwick earned a
bachelors degree in marketing from Eastern
Michigan University, in Ypsilanti, Mich. She
currently resides in Canton, Mich., with her
husband and their two children.
5Michael J. Young,VP, Marketing andCustomer
Satisfaction
- Michael J. Young joined Mechanical Dynamics as
vice president of marketing and customer
satisfaction in May 2000, from ProFusion.com,
where he was vice president of enterprise
technology. He previously worked for Mechanical
Dynamics as an engineering product-marketing
manager from 1989 to 1993. In the intervening
years, Young was instrumental in launching a
number of start-up firms, including Imageware,
The Marketing Department, Transom Technologies,
and several web/e-commerce companies. He holds a
B.S. degree in electrical engineering from
Clemson University and an M.B.A. from The
University of Michigan.
6Marketing Strategies forDiffering Stages of
Growth